{"id":11595,"date":"2024-05-10T14:04:23","date_gmt":"2024-05-10T14:04:23","guid":{"rendered":"https:\/\/www.directfromitaly.it\/why-did-france-beat-us-in-wine-exports\/"},"modified":"2024-05-10T14:04:23","modified_gmt":"2024-05-10T14:04:23","slug":"why-did-france-beat-us-in-wine-exports","status":"publish","type":"post","link":"https:\/\/www.directfromitaly.it\/en\/why-did-france-beat-us-in-wine-exports\/","title":{"rendered":"Why Did France Beat Us in Wine Exports?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11595\" class=\"elementor elementor-11595\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a281ce6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a281ce6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a305384\" data-id=\"5a305384\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-694bef42 elementor-widget elementor-widget-heading\" data-id=\"694bef42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"France surpassed Italy in wine exports by 4 billion in 2023. The difference lies in the average price of wine (\u20ac9.39 per liter versus \u20ac3.65). Wine tourism and direct sales are becoming crucial to reclaiming our leadership.\"  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a02ca22 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"3a02ca22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">In recent years, <strong>France<\/strong> has consistently stayed <strong>ahead of Italy in wine exports<\/strong>, boasting an impressive turnover of<\/span> <strong style=\"letter-spacing: 0px\">\u20ac12.2 billion in 2022<\/strong> <span style=\"font-weight: 400;letter-spacing: 0px\">and <\/span><strong style=\"letter-spacing: 0px\">\u20ac12 billion in 2023<\/strong><span style=\"font-weight: 400;letter-spacing: 0px\">.<br \/>L&#8217; <\/span><strong style=\"letter-spacing: 0px\">Italy,<\/strong> <span style=\"font-weight: 400;letter-spacing: 0px\">on the other hand, reached <\/span><strong style=\"letter-spacing: 0px\">\u20ac7.87 billion in 2022 and \u20ac7.77 billion in 2023<\/strong><span style=\"font-weight: 400;letter-spacing: 0px\">.<br \/>This disparity, though significant, should neither be underestimated nor accepted as a given.<br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd5ec7 elementor-widget elementor-widget-text-editor\" data-id=\"2bd5ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>It\u2019s not just about the numbers, but also about the profound differences between us and our French neighbors in selling wine abroad.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3246d1d elementor-widget elementor-widget-text-editor\" data-id=\"3246d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Looking closely at the 2023 data, some critical points emerge. <strong>On the podium of countries to which both France and Italy export wine, the same names appear: the United States, the United Kingdom, and Germany<\/strong>, with mostly similar numbers (<em>Source: Spanish Wine Market Observatory<\/em>).<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c155c92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c155c92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0c4282\" data-id=\"b0c4282\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-730ca23 elementor-widget elementor-widget-spacer\" data-id=\"730ca23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d021678 elementor-widget elementor-widget-text-editor\" data-id=\"d021678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><strong>So, where does this big difference in numbers come from?<\/strong> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10f660a elementor-widget elementor-widget-heading\" data-id=\"10f660a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The answer lies in the average price per liter of French wine exported abroad: \u20ac9.39, compared to \u20ac3.65 for Italian wine in 2023<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0355aeb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0355aeb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d392c79\" data-id=\"d392c79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9c8449 elementor-widget elementor-widget-text-editor\" data-id=\"b9c8449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><strong>One word explains all this: &#8220;Champagne.&#8221;<\/strong> A product recognized worldwide, <strong>which helps raise the average price per liter of exported wine<\/strong>.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">But it represents only the symbol of a broader situation. <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Although France has fewer grape varieties and specific designations<\/strong> than Italy, <strong>it has managed to promote its products comprehensively and effectively,<\/strong> steadily increasing the price of its bottles.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b1cda1 elementor-widget elementor-widget-spacer\" data-id=\"6b1cda1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d9f42f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d9f42f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1adf232\" data-id=\"1adf232\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b62da6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b62da6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e71d38c\" data-id=\"e71d38c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cebc74 elementor-widget elementor-widget-text-editor\" data-id=\"6cebc74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">When discussing the relationship between wine, exports, and tourism, however, other phenomena must be considered, especially when looking at the future of the sector: namely, the growth of wine tourism in Europe and Italy.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Millions of tourists visit Italy every year<\/strong>, with the primary motivation of <strong>visiting its wineries and tasting its wines<\/strong>. In 2023, this amounted to <strong>14 million<\/strong>. This phenomenon offers great development opportunities for both large and small wineries.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71f1767c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71f1767c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fddbe79\" data-id=\"7fddbe79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-126c42c elementor-widget elementor-widget-heading\" data-id=\"126c42c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Our countless denominations and grape varieties tell many different stories, locations, and peculiarities, just waiting to be shared and exported<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a124629 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a124629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"font-weight: 400\">The solution is clear:<\/span> <span style=\"font-weight: 400\"><strong>to extensively open up to foreign sales<\/strong> using tools that wineries already possess. <strong>Visits, tastings, and the producer-consumer relationship<\/strong>, especially in sales, are not secondary elements but have immense potential.<\/span> <\/strong><\/p>\n<p><strong><span style=\"font-weight: 400\">The direct <strong>sales channel<\/strong>, in fact, besides being essential for making our wineries and wines more known and appreciated, is also <strong>complementary to other channels<\/strong>, such as importers. <\/span><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b5844 elementor-widget elementor-widget-spacer\" data-id=\"e8b5844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a746ae elementor-widget elementor-widget-spacer\" data-id=\"3a746ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5daaca9 elementor-widget elementor-widget-heading\" data-id=\"5daaca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Making our products known and recognized worldwide, as our French cousins have taught us, creates neither obstacles nor conflicts of interest but adds value to our entire wine sector. <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee9d31 elementor-widget elementor-widget-text-editor\" data-id=\"aee9d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Sources: Spanish Wine Market Observatory, UIV Observatory, Ismea and Vinitaly, Business France.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;France surpassed Italy in wine exports by 4 billion in 2023. The difference lies in the average price of wine (\u20ac9.39 per liter versus \u20ac3.65). Wine tourism and direct sales are becoming crucial to reclaiming our leadership.&#8221; In recent years, France has consistently stayed ahead of Italy in wine exports, boasting an impressive turnover of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10984,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-11595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Did France Beat Us in Wine Exports? - Direct From Italy<\/title>\n<meta name=\"description\" content=\"France surpassed Italy in wine exports by 4 billion. 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