{"id":11900,"date":"2023-07-06T09:32:15","date_gmt":"2023-07-06T09:32:15","guid":{"rendered":"https:\/\/www.directfromitaly.it\/sales-of-wine-to-private-individuals-abroad-ecolog-consumer-in-the-barolo-lands\/"},"modified":"2023-07-06T09:32:15","modified_gmt":"2023-07-06T09:32:15","slug":"sales-of-wine-to-private-individuals-abroad-ecolog-consumer-in-the-barolo-lands","status":"publish","type":"post","link":"https:\/\/www.directfromitaly.it\/en\/sales-of-wine-to-private-individuals-abroad-ecolog-consumer-in-the-barolo-lands\/","title":{"rendered":"Sales of wine to private individuals abroad, Ecolog Consumer in the Barolo lands"},"content":{"rendered":"\t\t
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UN ENOTURISMO SEMPRE PI\u00f9 GREEN<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Il futuro delle vendite ai privati, ECOLOG Consumer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Ha richiamato circa una cinquantina di produttori l’appuntamento tenutosi marted\u00ec 13 giugno nell\u2019Enoteca Regionale del Barolo: \u201cMondo a portata della tua cantina\u201d, organizzato da Coldiretti Cuneo<\/b> e il Consorzio di Tutela Barolo, Barbaresco, Alba, Langhe e Dogliani<\/b>.<\/p>\n

<\/p>\n

Attraverso questo evento si \u00e8 approfondita la tematica della vendita con spedizione di vino ai consumatori finali in tutto il mondo. Hanno preso parte all\u2019appuntamento il presidente di Coldiretti Cuneo Enrico Nada e il direttore Fabiano Porcu, il presidente del Consorzio di Tutela Matteo Ascheri, l\u2019amministratore di Direct from Italy Denis Andolfo e il titolare di Way to Go Francesco Prizzon.<\/p>\n

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Si sono svolte delle simulazioni pratiche sulla piattaforma sviluppata da Direct from Italy: ECOLOG Consumer<\/a><\/b>, in grado di che offrire una gestione pratica delle vendite di vino sia in cantina nel punto vendita che online, una volta terminata la fase di visita e degustazione. Riportiamo delle testimonianze raccolte in occasione dell’appuntamento:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u201cCi troviamo nelle Langhe, quindi ECOLG Consumer si rivolge principalmente alle aziende agricola di queste zone delle Langhe nel Roero, chiaramente nella zona Albese, dove la viticoltura \u00e8 il fulcro della dell’agricoltura e sono zona e fortunatamente che nell’ultimo decennio hanno avuto un exploit di turismo davvero incredibile e quindi Coldiretti si \u00e8 attivata con il Consorzio del Barolo e Barbaresco per la promozione di questi vini e fare in modo che sia facilitata la vendita di questi prodotti all’estero.\u201d<\/em><\/span><\/p>

Federico Nada, Presidente Coldiretti Cuneo<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u201c<\/strong>La sostenibilit\u00e0 passa anche attraverso la logistica. Chiaro, c\u2019\u00e8 la parte legata alla gestione dei vigneti e della cantina, ma anche la movimentazione della nostra merce pu\u00f2 essere implementata. Quindi, l\u2019idea era di razionalizzare le merci in uscita, il vino che viene venduto, non farlo pi\u00f9 girare con camion inquinanti e grossi, che possono intasare le nostre strade ed essere concorrenziali con il turismo outdoor, e quindi senza dover costruire cose nuove. Quindi, semplicemente sfruttando logistiche e magazzini e professionalit\u00e0 gi\u00e0 esistenti, questa \u00e8 la parte del Trade. Dopodich\u00e9 abbiamo pensato che la cosa poteva essere implementata anche per sfruttare quello che \u00e8 il momento turistico della zona e quindi trasformare le visite in cantina in vendite e quindi l’altra parte ECOLOG Consumer che serve appunto per andare a soddisfare le esigenze dei consumatori privati che vengono a visitarci e possono acquistare il vino e noi possiamo spedirglielo nel rispetto completo delle normative fiscali e delle accise.\u201d<\/em><\/span><\/p>

Matteo Ascheri, Presidente Consorzio di Tutela Barolo, Barbaresco, Alba, Langhe e Dogliani<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Foto propriet\u00e0 di Coldiretti Cuneo<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\u201cAllora, la Direct from Italy ha sviluppato questa piattaforma che \u00e8 chiamata ECOLOG Consumer per incentivare sostanzialmente lo sviluppo enoturistico sia in loco, quindi, in punto vendita della cantina, ma anche on-line, quindi, per far continuare la vendita anche dopo la visita del turista in cantina. Questa piattaforma \u00e8 molto semplice da utilizzare sia per l’utente, che per la cantina, perch\u00e9 basta semplicemente inserire i prodotti che si vogliono far spedire a casa e la cantina ha immediatamente il costo della spedizione e le pratiche doganali, le accise e dell’IVA del Paese di destinazione. Quindi, tutto secondo normativa. Facendo un semplice ordine anche online, quindi il cliente, quando \u00e8 tornato a casa, la cantina deve solamente preparare il pacco \u00e8 il corriere lo porta direttamente dalla cantina a casa del cliente. Quindi, il cliente \u00e8 sempre solo della cantina, c\u2019\u00e8 un pagamento diretto e la cantina con questo pu\u00f2 anche recuperare i dati dei propri clienti e quindi anche le abitudini d\u2019uso dei propri clienti per future azioni di marketing.\u201d<\/em><\/p>

Denis Andolfo, amministratore di Direct from Italy<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u201cLa peculiarit\u00e0 di questo sistema \u00e8 creare una piattaforma che gestisca tutte quelle che sono le esigenze operative, amministrative e burocratiche legate alle vendite al consumatore finale sia esso italiano sia esso europeo, sia esso straniero. Quindi, fondamentalmente una piattaforma tuttotondo, che permetta di gestire sia gli aspetti inerenti alla vendita, sia tutto quello che ne deriva, quindi: gli aspetti amministrativi di rendicontazione, quelli che sono gli aspetti operativi inerenti alle tematiche doganali e quelle che sono poi, infine, le dinamiche inerenti alle spedizioni e le consegne al destinatario finale dovunque esso si trovi.\u201d<\/em><\/span><\/p>

Francesco Prizzon, titolare di Way to Go<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tScopri di pi\u00f9 su ECOLOG Consumer<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

AN INCREASINGLY GREEN WINE TOURISM The future of sales to private individuals, ECOLOG Consumer The event held on Tuesday 13 June in the Barolo Regional Enoteca attracted around fifty producers: “The world within your cellar’s reach”, organized by Coldiretti Cuneo and the Consortium for the Protection of Barolo, Barbaresco, Alba, Langhe and Dogliani. 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