{"id":12048,"date":"2022-05-02T08:46:54","date_gmt":"2022-05-02T08:46:54","guid":{"rendered":"https:\/\/www.directfromitaly.it\/why-do-wineries-need-to-manage-their-data\/"},"modified":"2022-05-02T08:46:54","modified_gmt":"2022-05-02T08:46:54","slug":"why-do-wineries-need-to-manage-their-data","status":"publish","type":"post","link":"https:\/\/www.directfromitaly.it\/en\/why-do-wineries-need-to-manage-their-data\/","title":{"rendered":"Why do wineries need to manage their data?"},"content":{"rendered":"\t\t
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An increasingly digitalized world is pushing wineries to adapt to new ways of revitalizing and growing their business<\/b>. The methods for maintaining a long-term relationship with customers <\/span>, once the tasting phase at the winery is over, are becoming a focal point of attention. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Nowadays, passively observing the tasting-sale phase at the winery is no longer enough. The collection and analysis of data, understood as business intelligence<\/i><\/b>, comes<\/span>\u00a0<\/span>to the aid of the wine entrepreneur. We are talking about a method for defining a strategy that can \u00a0<\/span>bring real value and benefits to the company in terms of practical use. There are various software and systems specifically created to help wineries manage the world of \u00a0<\/span>data-driven marketing<\/i>.<\/span><\/p>

However, as wineries turn towards digital solutions<\/b>, they often face a vast array<\/i> of offerings<\/span> \u00a0that can sometimes confuse even the most careful entrepreneur<\/b>.\u00a0 <\/span>In this context,<\/span> new challenges and uncertainties<\/b> begin to emerge.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The challenges of the digital era<\/span><\/h2>\n

These are just some of the questions that<\/span> any<\/span> winery, from the smallest to the largest<\/span>, has to address<\/span>. The greatest difficulty<\/span><\/b> arises when the winery does not have access to its customers’ data.<\/b> This is often because the business relies on intermediaries who retain part of the consumer\u2019s data, or because the company itself chooses not to collect or analyze it.<\/span> <\/p>\n

Each choice determines a new way for the entrepreneur to approach the relationship with their customer: from the regular one, to the occasional one, and finally to the wine tourist visiting for the first time. <\/span><\/p>\n

Being data-driven<\/b> not only helps improve sales performance<\/i><\/b> but also allows the business to establish reliable trends <\/b> <\/b>for the future, understand how to manage change<\/b>, and monitor progress<\/b>.<\/span><\/p>\n

The magical ritual of tasting<\/b>, between a glass of red and white wine, is the most fertile ground for starting the collection and study of consumer preferences in person<\/b>. However, today it is also necessary<\/b> to move into the digital world<\/b>, where customer loyalty is increasingly strengthened. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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This new phase brings t<\/span>he need to keep all company data under strict control. Not just <\/span> <\/span>to<\/b><\/span> <\/span>create a valuable sales strategy, but also to maximize the benefits of the relationship with the consumer.<\/span> Setting up your<\/span> own e-commerce platform<\/span><\/b> to engage with the world becomes the<\/span> ideal solution,<\/span><\/b> and at the same time, the only way<\/span> to have full control over your data<\/b> online<\/b><\/span>.<\/span> <\/p>\n

With the new Direct from Italy Excise Plug-in<\/a><\/b>, data collection<\/b> will become an active and integral part of your business<\/b>. Starting from direct sales at the winery<\/b> with shipping association, and extending to your online e-commerce platform<\/b>. <\/span>A single tool<\/b> that will allow you to have<\/span> everything under control<\/b>, with data management fully at your disposal.<\/span> <\/p>\n

Learn more about our software to sell independently in 40 countries around the world, send an email to: contatto@directfromitaly.<\/a><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

An increasingly digitalized world is pushing wineries to adapt to new ways of revitalizing and growing their business. The methods for maintaining a long-term relationship with customers , once the tasting phase at the winery is over, are becoming a focal point of attention. Nowadays, passively observing the tasting-sale phase at the winery is no […]<\/p>\n","protected":false},"author":2,"featured_media":10940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-12048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nWhy do wineries need to manage their data? - Direct from Italy<\/title>\n<meta name=\"description\" content=\"Data management for wineries, in a digital world, is positioned as a primary objective in defining their business strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directfromitaly.it\/en\/why-do-wineries-need-to-manage-their-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why do wineries need to manage their data?\" \/>\n<meta property=\"og:description\" content=\"Data management for wineries, in a digital world, is positioned as a primary objective in defining their business strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directfromitaly.it\/en\/why-do-wineries-need-to-manage-their-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Direct From Italy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/directfromitalysrl\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-02T08:46:54+00:00\" \/>\n<meta name=\"author\" content=\"Giulia Scatto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Scatto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.directfromitaly.it\\\/en\\\/why-do-wineries-need-to-manage-their-data\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.directfromitaly.it\\\/en\\\/why-do-wineries-need-to-manage-their-data\\\/\"},\"author\":{\"name\":\"Giulia Scatto\",\"@id\":\"https:\\\/\\\/www.directfromitaly.it\\\/en\\\/#\\\/schema\\\/person\\\/73c1abdca16a6a238c83bcb8d45f2f9d\"},\"headline\":\"Why do wineries need to manage their data?\",\"datePublished\":\"2022-05-02T08:46:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.directfromitaly.it\\\/en\\\/why-do-wineries-need-to-manage-their-data\\\/\"},\"wordCount\":543,\"publisher\":{\"@id\":\"https:\\\/\\\/www.directfromitaly.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.directfromitaly.it\\\/en\\\/why-do-wineries-need-to-manage-their-data\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.directfromitaly.it\\\/en\\\/why-do-wineries-need-to-manage-their-data\\\/\",\"url\":\"https:\\\/\\\/www.directfromitaly.it\\\/en\\\/why-do-wineries-need-to-manage-their-data\\\/\",\"name\":\"Why do wineries need to manage their data? 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