{"id":18571,"date":"2026-03-25T11:33:53","date_gmt":"2026-03-25T11:33:53","guid":{"rendered":"https:\/\/www.directfromitaly.it\/vinitaly-tourism-2026-the-era-of-integrated-omnichannel-strategies-between-d2c-and-horeca\/"},"modified":"2026-03-27T08:55:47","modified_gmt":"2026-03-27T08:55:47","slug":"vinitaly-tourism-2026-the-era-of-integrated-omnichannel-strategies-between-d2c-and-horeca","status":"publish","type":"post","link":"https:\/\/www.directfromitaly.it\/en\/vinitaly-tourism-2026-the-era-of-integrated-omnichannel-strategies-between-d2c-and-horeca\/","title":{"rendered":"Vinitaly Tourism 2026: The Era of Integrated Omnichannel Strategies Between D2C and HoReCa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18571\" class=\"elementor elementor-18571 elementor-18427\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42f2cc2 e-flex e-con-boxed e-con e-parent\" data-id=\"42f2cc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-365aa6b elementor-widget elementor-widget-text-editor\" data-id=\"365aa6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We are excited to announce our participation in <\/span><b>Vinitaly Tourism 2026 <\/b><span style=\"font-weight: 400;\">in <\/span><b>Galleria Hall 2-3<\/b>, <span style=\"font-weight: 400;\">the leading event for global wine tourism, which will take place on <\/span><b>April 15, 2026<\/b>,<span style=\"font-weight: 400;\"> in Verona as part of the 58th edition of Vinitaly.<\/span><\/p><p><span style=\"font-weight: 400;\">The sector is evolving: today, the challenge is not just selling a bottle, but managing data and relationships to make the business scalable and independent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcca7df elementor-widget elementor-widget-heading\" data-id=\"fcca7df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 2026 Vision: D2C and HoReCa as Engines of a Unified Business\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a21e737 elementor-widget elementor-widget-text-editor\" data-id=\"a21e737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This year, our founder <\/span><b>Denis Andolfo<\/b><span style=\"font-weight: 400;\"> will speak to dismantle an old paradigm: the idea that Direct-to-Consumer (D2C) sales and HoReCa (B2B) sales are separate worlds.<\/span><\/p><p><span style=\"font-weight: 400;\">The true opportunity lies in managing them in synergy. Managing them separately means losing a massive amount of data and commercial opportunities. When managed through an omnichannel lens, these flows allow for reaching every corner of the globe, gaining a perfect understanding of consumer tastes and anticipating market trends thanks to centralized data acquisition.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3c965 elementor-widget elementor-widget-image\" data-id=\"4f3c965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/03\/139-1024x576.png\" class=\"attachment-large size-large wp-image-18569\" alt=\"Direct From Italy at Vinitaly Tourism 2026\" srcset=\"https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/03\/139-1024x576.png 1024w, https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/03\/139-300x169.png 300w, https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/03\/139-768x432.png 768w, https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/03\/139-1536x864.png 1536w, https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/03\/139-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7abdf3d elementor-widget elementor-widget-heading\" data-id=\"7abdf3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Operations: The Virtuous Cycle of Sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce52605 elementor-widget elementor-widget-text-editor\" data-id=\"ce52605\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The core of our presentation will be B2B and D2C technological integration. Omnichannel strategy should not be a bureaucratic complication, but an operational asset that simplifies daily work in the winery. We will discuss how to connect all operations, the advantages of D2C and HoReCa markets, and sales methods into a single digital flow.  <\/span><\/p><p><span style=\"font-weight: 400;\">The experiences of the tourist at the winery or the restaurateur at the trade fair become, in fact, the trigger for a virtuous sales cycle. It is a relationship that is nurtured by evoking the flavors and emotions experienced by the tourist at the winery, while freeing the restaurateur from the sales dynamics of traditional distribution channels. Indeed, controlling sales with one&#8217;s own customers guarantees the autonomous management of positioning, product listings, and margins.  <\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, acquiring market trends across multiple channels is essential for optimizing offers based on the customer and their origin. By doing so, even those who have not had the opportunity to visit the winery at a trade fair or on-site will be encouraged to complete a remote purchase. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f27a6 elementor-widget elementor-widget-heading\" data-id=\"f4f27a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is this integration essential?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac34832 elementor-widget elementor-widget-text-editor\" data-id=\"ac34832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Why is this integration essential?<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uninterrupted sales flow: Technology allows for maintaining contact with the customer even after they have left the winery or the trade fair, automating repurchasing and loyalty.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplified operations: Digitalized management means fewer errors, less paperwork, and more time to focus on wine quality.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profit Margins and Total Control: The producer has full control over decisions and margins, managing both D2C and HoReCa with maximum independence.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Market knowledge: Controlling the data means knowing exactly what is liked and where, allowing the winery to move with surgical precision in international markets.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3af5ed elementor-widget elementor-widget-heading\" data-id=\"c3af5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">We look forward to seeing you in Verona!\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb0c487 elementor-widget elementor-widget-text-editor\" data-id=\"fb0c487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The mission of Direct From Italy is to transform complexity into opportunity. <\/span><\/p><p><span style=\"font-weight: 400;\">Starting from tourism, the value of a bottle can grow and reach all over the world. <\/span><\/p><p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4c5.svg\" alt=\"\ud83d\udcc5\" data-cmp-ab=\"2\" data-cmp-info=\"10\"> <\/span><b>When<\/b>: April 15, 2026<\/p><p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4cd.svg\" alt=\"\ud83d\udccd\" data-cmp-ab=\"2\" data-cmp-info=\"10\"> <\/span><b>Where<\/b>: <b>Gallery Hall 2-3, <\/b><b>Vinitaly Tourism<\/b><span style=\"font-weight: 400;\">, Verona<\/span><\/p><p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4e7.svg\" alt=\"\ud83d\udce7\" data-cmp-ab=\"2\" data-cmp-info=\"10\"> <\/span><b>Contacts<\/b>: <span style=\"font-weight: 400;\">To learn more or to schedule a meeting, email us at <\/span><span style=\"font-weight: 400;\"><a href=\"mailto:contatto@directfromitaly.it\">contatto@directfromitaly.it<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We are excited to announce our participation in Vinitaly Tourism 2026 in Galleria Hall 2-3, the leading event for global wine tourism, which will take place on April 15, 2026, in Verona as part of the 58th edition of Vinitaly. The sector is evolving: today, the challenge is not just selling a bottle, but managing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[208],"tags":[280,202,205,200,206,333,332,334,201,199],"class_list":["post-18571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-projects-2","tag-b2b","tag-d2c","tag-e-commerce","tag-enotourism","tag-foreign-wine-sales","tag-horeca","tag-vinitaly","tag-vinitaly-tourism","tag-wine","tag-wineries"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vinitaly Tourism 2026: The Era of Integrated Omnichannel Strategies Between D2C and HoReCa - Direct From Italy<\/title>\n<meta name=\"description\" content=\"Visit us 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