{"id":18598,"date":"2026-03-31T10:32:24","date_gmt":"2026-03-31T10:32:24","guid":{"rendered":"https:\/\/www.directfromitaly.it\/the-new-b2b-horeca-feature-is-here-selling-wine-in-europe-has-never-been-easier\/"},"modified":"2026-04-01T10:23:56","modified_gmt":"2026-04-01T10:23:56","slug":"the-new-b2b-horeca-feature-is-here-selling-wine-in-europe-has-never-been-easier","status":"publish","type":"post","link":"https:\/\/www.directfromitaly.it\/en\/the-new-b2b-horeca-feature-is-here-selling-wine-in-europe-has-never-been-easier\/","title":{"rendered":"The new B2B HoReCa feature is here: selling wine in Europe has never been easier"},"content":{"rendered":"\t\t
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And what if your HoReCa market in Europe depended solely on your choices?<\/span><\/p>

For a winery, expanding across Europe has always been tied to complex technical and bureaucratic constraints. Often, the possibility of serving a new restaurant in London or a boutique hotel in Zurich hits a wall: the requirement for the customer to have an excise code or the necessity of delegating the order to your importer through traditional channels, thereby losing control over its actual positioning. <\/span><\/p>

In practice, many potential ambassadors of your wine remain unreachable not due to a lack of interest, but because of bureaucratic barriers.<\/span><\/p>

Today, those barriers are falling<\/b>. With the new <\/span>B2B HoReCa feature from Direct From Italy<\/b>, technology is at the service of your commercial vision, allowing you to seize every opportunity that was previously out of reach.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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New horizons for your distribution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We are not talking about replacing what already works, but about adding a direct, agile, and technologically advanced channel to reach places that were previously inaccessible:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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1. Reach every professional (beyond the Excise Code)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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This is the real turning point:<\/span> your foreign HoReCa client no longer needs an excise code, and you don\u2019t need one either<\/b>. Thanks to our platform, which automatically handles all tax and customs compliance, you can confirm orders even for small venues, independent wine bars, or restaurants that were previously excluded from international flows.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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2. Enhance every one of your labels<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Do you have a special reserve or a limited production that deserves a specific wine list? With our <\/span>dashboard intuitiva<\/b>, you decide which products to make available and at what price. You have direct control over the positioning of every bottle, with the ability to test markets and niches in 10 European countries (Belgium, Denmark, France, Italy, Norway, the Netherlands, Portugal, the United Kingdom, Spain, and Switzerland). <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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3. The simplicity of an intelligent dashboard where customs complexity becomes invisible.\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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