{"id":19074,"date":"2026-07-08T09:57:39","date_gmt":"2026-07-08T09:57:39","guid":{"rendered":"https:\/\/www.directfromitaly.it\/?p=19074"},"modified":"2026-07-08T09:57:39","modified_gmt":"2026-07-08T09:57:39","slug":"wth-road-tour-2026-a-review-of-the-first-3-events","status":"publish","type":"post","link":"https:\/\/www.directfromitaly.it\/en\/wth-road-tour-2026-a-review-of-the-first-3-events\/","title":{"rendered":"WTH Road Tour 2026: A Review of the First 3 Events"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19074\" class=\"elementor elementor-19074 elementor-19062\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5d8b5 e-flex e-con-boxed e-con e-parent\" data-id=\"9d5d8b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0095d5e elementor-widget elementor-widget-text-editor\" data-id=\"0095d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tre tappe intense, centinaia di chilometri percorsi e, soprattutto, un patrimonio inestimabile di storie, confronti e idee. Tra la fine di maggio e met\u00e0 giugno, il <\/span><a href=\"https:\/\/winetourismhub.com\/\"><b>Wine Tourism Hub <\/b><\/a><b>Italy Road Tour 2026<\/b><span style=\"font-weight: 400;\"> ha acceso i motori, facendo tappa in tre territori simbolo del vino italiano: la <\/span><b>Toscana<\/b><span style=\"font-weight: 400;\"> (a Montepulciano, ospiti di <\/span><i><span style=\"font-weight: 400;\">Terra Antica<\/span><\/i><span style=\"font-weight: 400;\">), la <\/span><b>Sicilia<\/b><span style=\"font-weight: 400;\"> (a Marsala, presso <\/span><i><span style=\"font-weight: 400;\">Cantine Birgi<\/span><\/i><span style=\"font-weight: 400;\">) e il <\/span><b>Veneto<\/b><span style=\"font-weight: 400;\"> (in Valdobbiadene, nella splendida cornice di <\/span><i><span style=\"font-weight: 400;\">Bortolomiol<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p><p><span style=\"font-weight: 400;\">Noi di <\/span><b>Direct From Italy<\/b><span style=\"font-weight: 400;\">, insieme agli altri partne, siamo partiti al WTH Road Tour 2026 con un obiettivo chiaro: dare strumenti concreti e spunti strategici alle cantine per gestire e <a href=\"https:\/\/www.directfromitaly.it\/valorizzare-enoturismo-strategie-e-progetti\/\">implementare l&#8217;enoturismo<\/a>. Ma se \u00e8 vero che abbiamo portato valore, la verit\u00e0 \u00e8 che siamo tornati a casa con un bagaglio di consapevolezze ancora pi\u00f9 grande.<\/span><\/p><p><span style=\"font-weight: 400;\">Ecco cosa abbiamo imparato (e vissuto) durante questi primi, straordinari appuntamenti.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e5a77e elementor-widget elementor-widget-heading\" data-id=\"5e5a77e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La forza del confronto: quando le cantine si mettono a tavolino\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe45979 elementor-widget elementor-widget-text-editor\" data-id=\"fe45979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il vero cuore pulsante di ogni tappa sono state le <\/span><b>tavole rotonde<\/b><span style=\"font-weight: 400;\">. Abbiamo voluto scardinare il classico format del &#8220;monologo dall&#8217;alto&#8221; per dare voce a chi l&#8217;enoturismo lo fa ogni giorno sul campo: le persone di cantina.<\/span><\/p><p><span style=\"font-weight: 400;\">Mettendosi l&#8217;uno di fronte all&#8217;altro, i partecipanti hanno dato vita a un confronto senza filtri su ci\u00f2 che funziona, ci\u00f2 che frena la crescita e ci\u00f2 che si pu\u00f2 migliorare. La magia dell&#8217;enoturismo \u00e8 emersa proprio qui: <\/span><b>i problemi di una cantina spesso trovavano una soluzione immediata nell&#8217;esperienza o nella proposta di un&#8217;altra.<\/b><span style=\"font-weight: 400;\"> Si \u00e8 creata una sinergia spontanea, la dimostrazione pratica che la collaborazione sul territorio vince sempre sull&#8217;individualismo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0d06b5 elementor-widget elementor-widget-image\" data-id=\"f0d06b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"541\" src=\"https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/07\/161-1024x692.png\" class=\"attachment-large size-large wp-image-19071\" alt=\"\" srcset=\"https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/07\/161-1024x692.png 1024w, https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/07\/161-300x203.png 300w, https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/07\/161-768x519.png 768w, https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/07\/161-1536x1037.png 1536w, https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/07\/161-2048x1383.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-998bb3c e-flex e-con-boxed e-con e-parent\" data-id=\"998bb3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e592a20 elementor-widget elementor-widget-heading\" data-id=\"e592a20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"La Bussola dell'Enoturismo\": una mappa in 6 tappe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8015773 elementor-widget elementor-widget-text-editor\" data-id=\"8015773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Per guidare i partecipanti in questa sessione di brainstorming e autovalutazione, noi partner di Wine Tourism Hub abbiamo ideato uno strumento pratico: <\/span><b>La Bussola dell&#8217;Enoturismo<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Ogni partecipante ha potuto analizzare lo stato di salute della propria cantina basandosi su <\/span><b>6 pilastri strategici<\/b><span style=\"font-weight: 400;\">, individuando le azioni gi\u00e0 messe in atto e quelle ancora da attuare:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La Proposta (Definizione e Prenotabilit\u00e0):<\/b><span style=\"font-weight: 400;\"> Come si presenta l&#8217;offerta e quanto \u00e8 facile per un utente prenotarla online?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Il Network (Territorio e Collaborazioni):<\/b><span style=\"font-weight: 400;\"> La cantina fa sistema con gli altri attori locali o \u00e8 una cattedrale nel deserto?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La Visita (Identit\u00e0 ed Esperienza Memorabile):<\/b><span style=\"font-weight: 400;\"> Il tour trasmette l&#8217;anima dell&#8217;azienda e lascia un segno emozionale?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La Vendita (Conversione e Wine Shop):<\/b><span style=\"font-weight: 400;\"> Come si <a href=\"https:\/\/www.directfromitaly.it\/oltre-la-visita-larte-di-trasformare-lenoturista-in-un-cliente-fedele\/\">trasforma il visitatore in acquirente<\/a> alla fine della visita?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Il Passaparola (Recensioni e Intermediari):<\/b><span style=\"font-weight: 400;\"> Come viene gestita la reputazione online e offline?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La Fidelizzazione (Relazione Post-Visita):<\/b><span style=\"font-weight: 400;\"> Cosa succede quando l&#8217;ospite varca il cancello d&#8217;uscita?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c72002b elementor-widget elementor-widget-image\" data-id=\"c72002b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"541\" src=\"https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/07\/160-1024x692.png\" class=\"attachment-large size-large wp-image-19072\" alt=\"\" srcset=\"https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/07\/160-1024x692.png 1024w, https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/07\/160-300x203.png 300w, https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/07\/160-768x519.png 768w, https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/07\/160-1536x1037.png 1536w, https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/07\/160-2048x1383.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506b538 elementor-widget elementor-widget-heading\" data-id=\"506b538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il ruolo di Direct From Italy: trasformare la visita in una relazione a lungo termine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9cf89b elementor-widget elementor-widget-text-editor\" data-id=\"c9cf89b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il bello della Bussola \u00e8 che ogni quadrante rappresenta un&#8217;area in cui noi partner di Wine Tourism Hub operiamo quotidianamente.<\/span><\/p><p><span style=\"font-weight: 400;\">Nello specifico, noi di <\/span><b>Direct From Italy<\/b><span style=\"font-weight: 400;\"> ci siamo concentrati sulle sfide legate alla <\/span><b>Vendita<\/b><span style=\"font-weight: 400;\"> e alla <\/span><b><a href=\"https:\/\/www.directfromitaly.it\/dalla-degustazione-alla-fidelizzazione-del-turista-in-cantina\/\">Fidelizzazione<\/a><\/b><span style=\"font-weight: 400;\">. Durante i tavoli di lavoro \u00e8 emerso un &#8220;pain point&#8221; comune a moltissime cantine: la difficolt\u00e0 di mantenere il legame con il turista internazionale una volta tornato a casa.<\/span><\/p><p><span style=\"font-weight: 400;\">Troppo spesso il cliente straniero vive un&#8217;esperienza memorabile in cantina, compra qualche bottiglia, ma poi si perde nei meandri di vendite complesse, burocrazia doganale e mancanza di ricontatto.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c8 qui che entriamo in gioco noi. Con la nostra <\/span><b>consulenza enoturistica<\/b><span style=\"font-weight: 400;\"> e il nostro <\/span><b>software dedicato<\/b><span style=\"font-weight: 400;\">, aiutiamo le cantine a vendere in tutto il mondo in modo semplice, fluido e totalmente a norma. Questo permette di non perdere il contatto con il cliente finale, ma anzi, di coltivare la relazione nel tempo.<\/span><\/p><p><span style=\"font-weight: 400;\">Il turista che ha visitato la cantina a Montepulciano, Marsala o Valdobbiadene non deve essere un acquirente <\/span><i><span style=\"font-weight: 400;\">una tantum<\/span><\/i><span style=\"font-weight: 400;\">. Grazie a strumenti di fidelizzazione efficaci, pu\u00f2 trasformarsi in un cliente ricorrente con una vita utile <\/span><b>elevatissima<\/b><span style=\"font-weight: 400;\">, continuando a ordinare il vostro vino direttamente da casa sua, che sia a New York, Londra o Tokyo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2398f64 elementor-widget elementor-widget-heading\" data-id=\"2398f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il WTH Road Tour 2026 continua\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfee0ae elementor-widget elementor-widget-text-editor\" data-id=\"bfee0ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Queste prime tre tappe ci hanno confermato che l&#8217;enoturismo italiano ha una voglia matta di evolversi, digitalizzarsi e fare rete. Il Road Tour 2026 \u00e8 solo all&#8217;inizio e non vediamo l&#8217;ora di incontrare nuove cantine nelle prossime tappe.<\/span><\/p><p><span style=\"font-weight: 400;\">Un ringraziamento speciale va alle cantine che ci hanno accolti per l&#8217;ospitalit\u00e0 e a tutti i professionisti che si sono messi in gioco con noi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Three intense stages, hundreds of kilometers traveled and, above all, an invaluable wealth of stories, discussions, and ideas. Between the end of May and mid-June, the Wine Tourism Hub Italy Road Tour 2026 kicked off, stopping in three iconic regions of Italian wine: Tuscany (in Montepulciano, hosted by Terra Antica), Sicily (in Marsala, at Cantine [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[208,299],"tags":[202,200,206,219,201,220,199],"class_list":["post-19074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-projects-2","category-wine-tourism-2","tag-d2c","tag-enotourism","tag-foreign-wine-sales","tag-hospitality","tag-wine","tag-wine-2","tag-wineries"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WTH Road Tour 2026: A Review of the First 3 Events - Direct 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