{"id":19139,"date":"2026-08-05T15:20:23","date_gmt":"2026-08-05T15:20:23","guid":{"rendered":"https:\/\/www.directfromitaly.it\/selling-wine-to-tourists-the-trap-of-separate-shipping\/"},"modified":"2026-08-25T12:52:42","modified_gmt":"2026-08-25T12:52:42","slug":"selling-wine-to-tourists-the-trap-of-separate-shipping","status":"publish","type":"post","link":"https:\/\/www.directfromitaly.it\/en\/selling-wine-to-tourists-the-trap-of-separate-shipping\/","title":{"rendered":"Selling wine to tourists: the trap of &#8220;separate&#8221; shipping"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19139\" class=\"elementor elementor-19139 elementor-19112\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c82b90 e-flex e-con-boxed e-con e-parent\" data-id=\"3c82b90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-951708b elementor-widget elementor-widget-text-editor\" data-id=\"951708b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Managing <\/span><b>wine sales to tourists<\/b><span style=\"font-weight: 400;\"> represents a fundamental business opportunity for Italian wine tourism. Imagine a scene that plays out every day in a winery: a foreign tourist takes part in a tasting, buys a few bottles to take with them, and then asks to have additional cases shipped directly to their home abroad. <\/span><\/p><p><span style=\"font-weight: 400;\">However, many producers fall into a widespread tax trap, believing that charging for shipping &#8220;separately&#8221; or having an external courier handle the delivery clears them of all responsibility. But the regulatory reality is quite different. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a514b80 e-flex e-con-boxed e-con e-parent\" data-id=\"a514b80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86a1df2 elementor-widget elementor-widget-heading\" data-id=\"86a1df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The \"myth\" of separate shipping fees\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47ea5b3 e-flex e-con-boxed e-con e-parent\" data-id=\"47ea5b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeab517 elementor-widget elementor-widget-text-editor\" data-id=\"eeab517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The most common <\/span><b>in<\/b>c<span style=\"font-weight: 400;\">orrect practice in <\/span><b>wine sales to tourists <\/b><span style=\"font-weight: 400;\">follows this scheme:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A standard Italian receipt with Italian VAT is issued for the purchased bottles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The client is suggested a courier or provided with a dedicated POS (or a payment link) to settle the payment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is simulated that the buyer organized the transport completely independently, attempting to <\/span><b>bypass the requirement <\/b><span style=\"font-weight: 400;\">that shipping be handled by the supplier.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The goal of this trick is to formally shift the responsibility for managing transport onto the customer. <\/span><b>However, this is an illusion that does not hold up during a tax audit.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7ae27 elementor-widget elementor-widget-heading\" data-id=\"6f7ae27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why 100% of the responsibility remains with the winery\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-977d268 elementor-widget elementor-widget-text-editor\" data-id=\"977d268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">European customs and tax regulations are extremely strict on this point. As clearly explained by  <\/span><b>Prof. Castagnetti<\/b><span style=\"font-weight: 400;\">, when the supplier gets involved\u2014even indirectly\u2014in managing or recommending the transport service, the legal nature of the transaction changes radically:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-920267b elementor-widget elementor-widget-testimonial\" data-id=\"920267b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\"><i>\"The foreign tourist might come, have a tasting, take some wine to bring back to their campsite, but also ask us to ship three cases to their home. This is the classic distance sale because the shipping is done on behalf of the supplier. Many tricks hold no weight, for instance, displaying information at the winery that a courier is available for shipping, or in some cases even offering a separate POS to pay directly to bypass the requirement that shipping be handled by the supplier and simulate that it is handled by the buyer. The regulation is crystal clear: even when the winery gets involved indirectly, it is considered a shipment made by the supplier, thus falling under the scope of VAT and excise duties of the destination country, with all the necessary filings and administrative requirements that entails.\"<\/i><\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66d12f1 e-flex e-con-boxed e-con e-parent\" data-id=\"66d12f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a00b44 elementor-widget elementor-widget-text-editor\" data-id=\"7a00b44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since the wine physically leaves the winery, the transaction qualifies in every respect as <\/span><b>a distance sale with indirect involvement of the supplier<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Consequently, two main obligations arise:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>VAT<\/b><span style=\"font-weight: 400;\"> must be paid according to the rates and rules of the tourist&#8217;s country of residence (country of destination).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Excise duties<\/b><span style=\"font-weight: 400;\"> and the relative accompanying customs documentation must mandatorily be managed. Even in EU countries where the excise duty on wine is zero,  <\/span><b>the administrative procedure remains a legal obligation<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d0bd5c elementor-widget elementor-widget-video\" data-id=\"2d0bd5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.directfromitaly.it\/nuovosito\/wp-content\/uploads\/2026\/08\/Castagnetti-orizzontale1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de4c7ff elementor-widget elementor-widget-heading\" data-id=\"de4c7ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sloppiness in cross-border sales: what are the risks?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b98d7c elementor-widget elementor-widget-text-editor\" data-id=\"2b98d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As highlighted by Prof. Castagnetti in his presentation, many wineries approach<\/span> <b>selling wine to tourists<\/b> <span style=\"font-weight: 400;\">with excessive sloppiness:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;The vast majority of wineries from this standpoint are careless when dealing with these issues, trusting that the excise duty is at zero. But the errors are there, and they are significant.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Relying on sparse inspections or zero excise duties does not protect the winery from penalties. Improper management of the shipment turns an international sale into a <a href=\"https:\/\/www.directfromitaly.it\/en\/split-payment-and-excise-duties-clarifying-with-the-customs-and-monopolies-agency\/\">tax and customs violation<\/a> with heavy economic consequences for the winery. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bce8e2 elementor-widget elementor-widget-heading\" data-id=\"8bce8e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to manage shipments to foreign tourists safely\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d50e6a6 elementor-widget elementor-widget-text-editor\" data-id=\"d50e6a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To continue selling wine to foreign tourists and shipping abroad without risking compliance issues with tax authorities, you need to follow a few key steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recognizing distance sales<\/b><span style=\"font-weight: 400;\">: If the goods leave the winery, you cannot mask it as an over-the-counter sale with a simple domestic receipt.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adjusting tax management<\/b><span style=\"font-weight: 400;\">: Structuring business processes to comply with cross-border VAT regulations and the management of excise duties and tariffs for EU and non-EU countries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relying on specialized partners<\/b><span style=\"font-weight: 400;\">: Partnering with <a href=\"https:\/\/www.directfromitaly.it\/en\/\">expert digital partners<\/a> capable of handling customs procedures and relieving the winery of any risk.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Managing wine sales to tourists represents a fundamental business opportunity for Italian wine tourism. Imagine a scene that plays out every day in a winery: a foreign tourist takes part in a tasting, buys a few bottles to take with them, and then asks to have additional cases shipped directly to their home abroad. However, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[305],"tags":[202,200,206,219,204,201,251,199],"class_list":["post-19139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customs-taxes","tag-d2c","tag-enotourism","tag-foreign-wine-sales","tag-hospitality","tag-spirits","tag-wine","tag-wine-3","tag-wineries"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wine Sales to Tourists: The Shipment Trap - Direct From Italy<\/title>\n<meta name=\"description\" content=\"Selling wine to tourists with separate shipping exposes you to tax risks: a receipt is not enough. 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