2026 is direct: identity and control take center stage at Vinitaly
In the stands of this edition of Vinitalya new awareness is emerging: controlling your sales and your customers is now essential for operating in the market. Self-representation and authentic storytelling, on the other hand, guarantee a strong and unforgettable identity for everyone who has had the chance to experience it. Today, identity and control are […]
Human Tech: Technology that follows the rhythm of wine
In the world of wine, slowness is not a flaw, but a virtue. Every stage of production requires attention, sensitivity, and time: from the grape harvest to fermentation, all the way through to aging. Technology can intervene to ease the workload and make processes more efficient, without compromising the quality of the product.. The world […]
Connection and integration: the new digital wine ecosystem
The beverage world has entered a new era: the era of connection. Not only between people and territories, but between processes, data, and platforms. Technology is becoming a common language that binds together production, logistics, sales, compliance, and communication (and much more). Today’s corporate competitiveness no longer depends solely on product quality or brand storytelling, […]
Hospitality 4.0: AI at the service of hospitality
The evolution of hospitality has entered its 4.0 phase, an era where Artificial Intelligence (AI) is no longer science fiction, but a fundamental operational partner. The goal of AI is not to replace the human touch, but to enhance it, freeing the hospitality manager from repetitive tasks and providing crucial data for more informed decisions. […]
The hidden value of data in the beverage sector
Every operational datum contains a message.Behind every order, every bottle sold or booking, lies valuable information about the relationship you have generated with your customers in terms of value and purchase preferences, but also about the strategies to adopt. When management is based on integrated digital systems, this data in the beverage sector is not […]
The Future of Customs: Integrating AI into Import/Export
The introduction of AI into customs controls marks a turning point: every distance sale (i.e., when an order is shipped) of alcoholic beverages is analyzed with unprecedented precision. For those who sell directly abroad, this means that errors or incomplete documents no longer go unnoticed and can result in penalties or the blocking of goods. […]
Online Cart Hemorrhage: How to Prevent It
What is the most valuable moment of the cellar door sale? Many would say it is when, after the tasting, the customer trusts the product and decides to purchase it immediately, without hesitation. That act of buying is pure, fast, and totally free of friction. For beverage companies focused on Direct to Consumer (D2C), the […]
The Amazon Effect: home-delivered bottles are the new rule of consumption
Many producers and sellers still believe that after a tasting at the winery or in the shop, the customer returns home happily loading bottles into their car. But this is no longer the case today. The modern consumer expects convenience: ordering something for home delivery has become the norm, and this is the so-called Amazon […]
The Online Tasting: Digital Experiences for Wineries and Distilleries
Tasting no longer takes place only among the vineyard rows or within a distillery’s halls. Thanks to digital tastings, it is now possible to discover, savor, and purchase wines and spirits directly from home—creating authentic, engaging experiences that connect producers and consumers both nationally and internationally. Today, a new way of savoring has emerged: online […]
The inevitability of the D2C model in today’s (and tomorrow’s) market
Steve Jobs, Elon Musk, Howard Schultz, Reed Hastings, and Marc Randolph: five visionaries who have completely revolutionized four key sectors of today’s economy. They were able to read the signs of change before anyone else, undeterred by unfavorable opinions. Their greatness in the market lies in having recognized a need before the market itself had […]