2026 is direct: identity and control take center stage at Vinitaly
In the stands of this edition of Vinitalya new awareness is emerging: controlling your sales and your customers is now essential for operating in the market. Self-representation and authentic storytelling, on the other hand, guarantee a strong and unforgettable identity for everyone who has had the chance to experience it. Today, identity and control are […]
Split Payment and Excise Duties: Clarifying with the Customs and Monopolies Agency
Selling wine abroad directly to private individuals (B2C) is every winery’s dream, but it often turns into a labyrinth of acronyms and compliance requirements. One of the most frequent doubts we hear concerns the Split Payment. Can it be done? Is it legal? To clarify, we have taken advantage of the expertise of the Eng. […]
Vinitaly Tourism 2026: The Era of Integrated Omnichannel Strategies Between D2C and HoReCa
We are excited to announce our participation in Vinitaly Tourism 2026 in Galleria Hall 2-3, the leading event for global wine tourism, which will take place on April 15, 2026, in Verona as part of the 58th edition of Vinitaly. The sector is evolving: today, the challenge is not just selling a bottle, but managing […]
The success story of Cleto Chiarli with D2C Customs
“The average American customer is a high spender. Thanks to self-ordering, those who previously bought only one bottle for their suitcase now purchase 12 or 18. Volume has significantly increased.” Tommaso Chiarli Member of the Board of Directors / Export Area Manager Cleto Chiarli In the heart of Modena’s Food Valley, where Lambrusco traces its […]
Cantina Masseria Torricella’s success story with D2C Customs
“The feedback is immediate: we see it in the customer’s smile. The review comes later, but that smile is the quickest and most valuable feedback.” Giuseppe Consoli Owner of Cantina Masseria Torricella Here is what was reported by Giuseppe Consoli—owner of Masseria Torricella along with his wife, Eva—with whom we had the pleasure of chatting […]
Elise Hütterer of Manincor awarded Best Wine Hospitality Manager by Direct From Italy
The future of Italian wine tourism today hinges on the ability to combine passion and human connection with a solid economic vision. On Wednesday, February 4th, within the setting of the Hospitality Fair in Riva del Garda, we celebrated this vision by awarding Elise Hütterer, Hospitality Manager of Tenuta Manincor, as Best Wine Hospitality Manager. […]
Connection and integration: the new digital wine ecosystem
The beverage world has entered a new era: the era of connection. Not only between people and territories, but between processes, data, and platforms. Technology is becoming a common language that binds together production, logistics, sales, compliance, and communication (and much more). Today’s corporate competitiveness no longer depends solely on product quality or brand storytelling, […]
Italian Cuisine as UNESCO Heritage: Food and Wine Become a Symbol of the Belpaese
Yesterday, December 10, 2025, in New Delhi, the UNESCO Intergovernmental Committee unanimously approved the inclusion of Italian cuisine in the List of Intangible Cultural Heritage of Humanity, recognizing its identifying, cultural, and social role. Not just food, but also daily practices that embody food and wine culture, culinary traditions, and rural practices. This heritage integrates […]
Hospitality 4.0: AI at the service of hospitality
The evolution of hospitality has entered its 4.0 phase, an era where Artificial Intelligence (AI) is no longer science fiction, but a fundamental operational partner. The goal of AI is not to replace the human touch, but to enhance it, freeing the hospitality manager from repetitive tasks and providing crucial data for more informed decisions. […]
The hidden value of data in the beverage sector
Every operational datum contains a message.Behind every order, every bottle sold or booking, lies valuable information about the relationship you have generated with your customers in terms of value and purchase preferences, but also about the strategies to adopt. When management is based on integrated digital systems, this data in the beverage sector is not […]