Connection and integration: the new digital wine ecosystem

The beverage world has entered a new era: the era of connection. Not only between people and territories, but between processes, data, and platforms. Technology is becoming a common language that binds together production, logistics, sales, compliance, and communication (and much more). Today’s corporate competitiveness no longer depends solely on product quality or brand storytelling, […]

B2B wine sales: the era of free commercialization

How wonderful is it to see your own labels promoted in a Norwegian restaurant or a German wine shop? And to know that that same wine is being tasted in an Italian bistro in New York or a venue in Adelaide? We all know that reaching beyond borders is one of the greatest satisfactions for […]