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Frequently asked questions

About Direct From Italy:

What problems does Direct From Italy solve?

With Direct From Italy selling abroad becomes simple and structured.

The system automates
customs documents and fulfillments according to the destination country, guiding you step by step.
Thanks to tax warehouses and agents at destination, it handles all the paperwork (EDAS, EAD, etc.): the
shipment leaves and the documentation travels automatically.

Jacopo Nidini of Tenuta delle Ripalte confirms this: “The handling of international orders has become
much smoother and conversions have increased.”

Direct From Italy is an Italian software house specializing in supporting companies in the
beverage sector in direct sales abroad.

It is designed for producers and retailers of wine, beer and spirits who want to handle excise, foreign VAT, customs documents and shipments in a compliant manner and without
bureaucratic complications.

As Chiara Soldati of La Scolca tells us, “If you sell excellence, you need the entire supply
chain to be at the same level.”

In all of them: onsite at a tasting, in your e-commerce, on marketplaces such as Amazon, at
trade show or against an order via e-mail or phone.
You don’t have to change tools or disrupt the way you work.


Helmut Zozin of Manincor describes it this way, “We now handle every order independently, with a
flexibility that was unthinkable before, even for special offers or targeted products.”

We thought we were okay, too. Then we realized that all it took was one misplaced detail, one
dispute, one inspection, one mishandled shipment, to jeopardize everything.
Because no one had ever really explained the rules to us.

As Helmut Zozin (Manincor) says, “We have avoided gray areas and are now always in compliance,
everywhere. Today we are selling better, with more peace of mind and offering service that matches our product.”

Absolutely. Just those “once in a while” orders can turn into a stable and
profitable channel. According to data collected by Direct From Italy, in 2024 the average value of a foreign order was
297 €. It only takes a few customers a month to generate over €1,000 in a compliant, regular and
uncomplicated way.

We also started this way, with a few sporadic shipments, and today we have a mature and growing D2C channel
.

No, you don’t need any technical expertise.
Direct From Italy’s system is intuitive, and it guides you every step of the way.

Alberto Faccioli of Ai Grippi explains it well: “Shipping has become fast, easy and on time.
Customers are more satisfied and come back to buy.”

About the service:

In which countries can we sell with Direct From Italy?

For wine: more than 45 countries.

For spirits, vermouths, and beers: more than 30 markets.

The system shows you in real time where you can ship and under what rules.
Andrea Trovato of Gambino Vini says, “We’ve been able to open up even to the Nordic markets, where
we didn’t ship before.”

Yes, always.
You are the salesperson, the direct point of contact, the brand of reference.
The customer buys from you, and you are the one who cashes in.

Direct From Italy works behind the scenes, as an invisible but essential partner.
This approach has changed the relationship with customers into: “An ongoing dialogue, even after
delivery.”

There is a flat fee and a handling fee per order, which you can also include in the cost of
shipping.
Customs, permits, and documents are already included.

Companies such as J. Rose (gin) and Cantina Capellini integrated the service into their flow in just a few
days and started immediately.

Yes, because you can reach customers that the importer does not serve: those who visit your company, those who want
to reorder after a tasting, those who are looking for non-imported products.
Chiara Soldati sums it up well: “B2C does not take away space; on the contrary, it strengthens the bond with the customer and gives
value to the brand.”

All you need to do is prepare the packaging and apply the automatically generated waybill from the system.
Shipping can start from wherever you prefer: headquarters, logistics center, or both.

It thinks of the whole system, automatically.
  • In the EU: apply the VAT of the destination country according to the OSS (One Stop Shop) regulations.
  • For UK, Norway and Switzerland: apply local VAT.
  • Extra-EU: apply Italian VAT at 22% or, where possible, activate the suspension.
Every sale is tracked and compliant, with no worries.

All of them.
We’ve never been asked to change platforms-they adapt to us.
Shopify, WooCommerce, Prestashop, Magento 2, TeamSystem Commerce, custom sites…
And if you don’t have an e-commerce? You can use their point-of-sale functionality or manage orders
received remotely.

There is always someone ready to give you support.
Whether you have a management system, an advanced ERP, or a custom site, the technical team listens and
follows you step by step.
You are not left alone with a manual: they start with how you work, to really help you.

About the product D2C Customs:

Can I use D2C Customs even if I don't have an e-commerce?

Yes, absolutely. Even without e-commerce you can easily handle foreign orders.

In our case, we used to receive shipping requests after the winery visit, but the process was
complicated and many customers would give up.
With D2C Customs, we now enter orders directly from the PAD management system, whether
sales at the winery, via phone or email.

Offering shipping on the spot has become natural, and customers appreciate the service.
And if you want to go a step further, you can also activate the Direct from Producer system: we
use it in the winery on a tablet. Overseas customers choose products, enter their data, and
arrange shipping themselves.

They go to the checkout and pay as they would for any other purchase, without the team having to
intervene manually.

It works automatically, without changing anything on the site: layout, products, prices remain unchanged.

The system activates in the shopping cart and calculates excise, VAT, duty and shipping based on the customer’s country in real time.

We have chosen to show each item in detail, for maximum transparency, but you can also aggregate them into a single amount.
As Claudio Lenotti told us, “Today we can also serve those customers we couldn’t reach before.”
It is also a useful solution for those who want to activate sales in markets where they don’t have an importer.

With D2C Customs… you don’t handle them.

It used to be complex: each shipment required verification, paperwork, contacts with couriers.
Now you get the waybill via e-mail and you just have to prepare the packaging.
The system takes care of everything else: it assigns the courier and automatically generates the compliant documentation for each country.

You collect, directly.

The customer buys from you, with your usual payment methods: credit card, wire transfer, POS or cash.
The price you display already includes products, taxes, customs charges and shipping.

Before, we proceeded “the way it has always been done,” but there were often uncertainties.
Now we have a clear structure, we are more relaxed, and the customer perceives a serious, professional service that matches the product.
And most importantly: you remain the only contact person, even after delivery.
This is how you build an ongoing relationship, not limited to a visit to the winery.

Yes, without a doubt.
We, too, started with a few sporadic orders, often after tastings or visits to
winery.
They were interested customers, but we were losing them for lack of a streamlined system.
With D2C Customs, we began to handle even those isolated requests–which have now turned into recurring orders.
Some clients reorder annually, others several times a year.
As Daniel Pfitscher tells it, since we say, “We’ll ship it to you, no problem,”
sales have increased and the winery experience is even more appreciated.
It is not the initial quantity that matters, but having the right tools to grow a direct channel.

No, you don’t need any special expertise.
D2C Customs is designed just for manufacturers: it guides you step by step, with no forms to fill out or codes to decipher.
After the first few orders it all becomes automatic. And if you have doubts, there’s a support team that really follows up with you, starting with how you work.

Many more than you imagine.
In addition to the entire European Union, you can also ship to the United Kingdom, Switzerland, Norway, and non-EU markets such as the U.S., Canada, China, or Japan.
And you don’t have to learn all the rules: the system automatically handles VAT, excise, duties, and
documentation for each individual country.

Absolutely.
The customer buys from you, with your brand, your payment methods, and your identity.
No middlemen, no communication from third parties.
It’s a true direct channel: it allows you to stay in touch even after the winery visit or
the online purchase.

You pay a fixed license fee and a handling fee only on orders actually passed through D2C Customs.
You can choose whether to include it in the final price or have the customer pay for it as part of the shipment.
The service is flexible: you activate it only in the countries you want. Everything else-documentation, logistics, customs paperwork-is included.

Yes, because they are two different and complementary channels.
D2C Customs allows you to serve customers that the importer doesn’t reach: those who drop by the winery, those who reorder after a tasting, those who are looking for references not present in distribution.
The direct channel strengthens your brand and relationship with the end customer, without overlapping with B2B.

Yes, if you sell as a European Amazon Seller.
Direct From Italy is SPN Partner Certified; therefore, enabled to handle sales on Amazon in full compliance with tax and customs regulations.
You receive the order, enter it into the system, and everything else (excise, foreign VAT, paperwork and shipping) is handled automatically.
An easy way to open a compliant channel on Amazon as well.

Terms and prices:

What is the duration of the license?

The license is valid annually or monthly (depending on the billing method you choose) and automatically renews when it expires.

If you do not wish to renew it, you can cancel it at any time within the timeframe provided by law,
without penalty or additional cost.

Absolutely. You choose where and when to apply it: the license is valid in the countries
you wish to activate.

With the annual plan you pay upfront and get 1 month’s license free.
With the monthly plan you pay month-to-month, with no down payment.
In either case, you are free to choose the option that suits you best.

Yes, the license can be included in calls dedicated to digitization and
internationalization, including CMO wine funds.

This way you can activate the service by taking advantage of available subsidies. We recommend that you
verify the eligibility of the expenditure with your trusted advisor.

When you receive an order, you directly collect the full amount, including:
– price of the products,
– excise taxes (if applicable),
– VAT,
– shipping costs.

At the end of each month you will be issued two invoices:
– one for excise taxes advanced on your behalf in the country of destination,
– one for shipping costs related to the orders for the month.

The handling fee applies only to orders handled through D2C Customs.

It is calculated only on the taxable amount of the product sold (excluding VAT, excise and shipping).
Every beginning of the month you will receive an invoice for the sales made in the previous month.
If you wish, you can include the fee in the shipping cost and have it paid directly to
end customer.

The price agreed upon at the time of subscription is locked in for the duration of the
license.

No, the license remains active throughout the year.
However, the management fee is charged only on actual sales: if you don’t sell, don’t
have additional costs.

No limits.
You can sell in all countries supported by D2C Customs and handle all orders you receive,
without restrictions.

Yes. The license is designed to adapt to different realities: you can choose the countries to activate, the
sales channels, and the integrations with your systems (e-commerce, management, point of sale).
If you have special needs, we can evaluate together a tailored solution.

You always have support available, but in different ways:
  • Help Center: contains clear and up-to-date guides to help you on your own. Perfect if you use the BASE plan with PAD, without special configurations.
  • Ticket: if you have advanced features or additions, you can submit a request: our team will respond in order and guide you step by step.
  • Priority Support Package: you have a dedicated channel, with direct support also via phone or video call.

Payment is made by SDD (direct debit).
It is a secure, automatic and transparent mode for both parties:
avoids transfers, reduces the risk of errors or delays, and simplifies your management.
It is used exclusively for payment of the license and management fee,
freeing you from manual deadlines.

For shipments outside D2C Customs, you can freely choose your own forwarder.
For areas handled by D2C Customs, however, we rely on a certified partner who
guarantees traceability and full customs compliance as required by international regulations
.

Of course. In these cases we activate the API/Webhook mode, which allows you to connect even
systems that are not natively integrated. So your e-shop stays connected and you can continue to
sell safely, with automations always in place.

Only if you sell to private consumers within the European Union.
The OSS (One Stop Shop) allows you to manage VAT in a centralized and simplified way for
all online and distance sales in the EU.

To join, we recommend that you check with your tax advisors.
You can find the official guide here: FAQ OSS – Internal Revenue Service.

Note: OSS does not apply to the United Kingdom, Switzerland and Norway.
For non-EU countries, specific VAT rules are followed, which are different from the European ones.

Do you have more questions?

Please do not hesitate to contact us to clarify any questions you may have about selling abroad.
Contact us for free