The Marzotto Family invests in Direct from Italy: a shared vision for innovation in the wine sector
Treviso, May 5, 2025 – The Marzotto Family’s investment in Direct from Italy marks the beginning of a new phase of growth and innovation in the direct sale of wines, spirits, and beers. With a shared vision and a strong focus on international compliance, Direct from Italy is set to strengthen its position as a […]
Direct From Italy joins the Wine Tourism Hub: a new horizon for Italian wine tourism
Direct From Italy is officially part of the Wine Tourism Hub, the first Italian ecosystem entirely dedicated to the development of wine tourism and the enhancement of hospitality in wine businesses. An alliance born to address an increasingly concrete need: transforming wine tourism experiences into direct, effective, and sustainable commercial relationships, especially with international customers. […]
U.S. Tariffs on European Wine: What’s Really Changing for Those Selling Directly from Italy
On April 2, 2025, President Trump announced the introduction of 20% tariffs. The measure also affects the wine sector across the board, making access to the U.S. market more expensive through traditional channels. But for those who have chosen to focus on direct-to-consumer sales, the picture is different. The Direct-to-Consumer (D2C) Channel as a Response […]
Beyond the Visit: The Art of Turning Wine Tourists into Loyal Customers
In today’s wine landscape, wine tourism is no longer just a storytelling opportunity or a public relations activity—it is, in every respect, a strategic channel for building lasting, direct commercial relationships with high-value customers. When a tourist visits a winery—especially if they’re coming from abroad—they experience much more than just a bottle of wine: they […]
Direct From Italy at Vinitaly Tourism 2025: The Future of Direct-to-Consumer Sales in Wine Tourism
We’re excited to announce our participation in Vinitaly Tourism 2025, the event dedicated to wine tourism taking place on April 9, 2025, as part of the 57th edition of Vinitaly in Verona. For the first time, an entire day of the event will be fully dedicated to wine tourism, confirming its strategic importance for the […]
Wine returns? The hidden side that makes e-commerce different from Amazon
On Amazon, returns are the norm: more than 17 percent of online purchases are returned, with peaks exceeding 30 percent in areas such as fashion. In the world of wine, however, this reality does not exist: returns are virtually nonexistent. But why this marked difference? And how can wineries exploit this uniqueness, in a world […]
All the 2024 Updates on Alcohol Sales Abroad
Canale Italia interviews Denis Andolfo, Co-founder of Direct from Italy Marco Ferrara and Denis Andolfo discuss the “Direct From Italy” project in the Wine Tech sector. The project was launched in 2019 to support wine producers, particularly in the hospitality industry, during the Covid period, enabling them to sell online. Denis explains that numerous challenges […]
The effects of the OSS regulation on e-commerce for wine, spirits, and beer
“VAT payments with the EU OSS, regulations for sales of excise goods to EU buyers (B2C), and the integration of the DAC7 Directive for cross-checking VAT between Member States.” Significant changes have affected the sales of wine and other excise goods to EU end consumers (B2C) following the introduction of the One-Stop-Shop (OSS), which regulates […]
Tax: reporting of income earned through online sales
“Implementation of the DAC7 Directive for online sales. A surge in audits for undeclared income: €30 billion in revenues expected for the EU.” There is no more room for doubt: the EU DAC7 directive is now in force, regulating online sales and automating the exchange of information between tax administrations across the various countries within […]
VAT: The EU tax authorities declare war on E-commerce fraud
“Digital EU tax authority from 2024: new rules for e-commerce, quarterly communications on cross-border payments to combat tax fraud.” The EU tax authority is going digital and is targeting e-commerce starting in 2024. As of January 1, 2024, payment service providers are required to send the tax authorities, on a quarterly basis, details regarding cross-border […]