The Amazon Effect: home-delivered bottles are the new rule of consumption
Many producers and sellers still believe that after a tasting at the winery or in the shop, the customer returns home happily loading bottles into their car. But this is no longer the case today. The modern consumer expects convenience: ordering something for home delivery has become the norm, and this is the so-called Amazon […]
Wine Club: instructions for use
In recent years, the Wine Club has become an increasingly important tool for wineries seeking to build a strong and lasting relationship with their customers.. But there is no longer just one type of Wine Club: each company may have different goals, target different audiences, and offer unique experiences. Therefore, the first step is to […]
The Online Tasting: Digital Experiences for Wineries and Distilleries
Tasting no longer takes place only among the vineyard rows or within a distillery’s halls. Thanks to digital tastings, it is now possible to discover, savor, and purchase wines and spirits directly from home—creating authentic, engaging experiences that connect producers and consumers both nationally and internationally. Today, a new way of savoring has emerged: online […]
The Italian Wine Tourism Handbook: An Operational Guide for Wineries
Italian wine tourism is undergoing a profound transformation: innovation, operational management, and internationalization have become essential elements for creating successful and sustainable experiences. To support wineries on this journey, the Italian Wine Tourism Handbook by Wine Tourism Hub was created—a comprehensive volume that gathers the practical experience of nine active industry players, including Direct From […]
The inevitability of the D2C model in today’s (and tomorrow’s) market
Steve Jobs, Elon Musk, Howard Schultz, Reed Hastings, and Marc Randolph: five visionaries who have completely revolutionized four key sectors of today’s economy. They were able to read the signs of change before anyone else, undeterred by unfavorable opinions. Their greatness in the market lies in having recognized a need before the market itself had […]
The UNESCO brand as a multiplier of D2C business abroad
Nowadays there is increasing attention for those sites that combine culture, nature, and tradition. This is confirmed by the recognition of the lemon groves of the Amalfi Coast as Agricultural Heritage by UNESCO and the Food and Agriculture Organization (FAO). In this context, not only the place and the primary production are highlighted, but also […]
Wine tourism, the challenge: Italy has the wine, France has the experience
Wine tourism is no longer an optional extra, but a strategic component for the wine sector. Some have already seized this opportunity, while others still struggle to recognize its value. This is not a criticism, but a fact that deserves attention. According to the Ismea Report on Wine Tourism in Italy, 64.5% of tourists in […]
The Power of Holidays in International D2C
Holidays in Wine D2C: How to Boost Sales Through International Celebrations A Timeless Strategy Direct-to-consumer sales in the wine industry today rely heavily on the experience provided to the customer, in addition to the quality of the product being sold. There can be various ways to manage the customer experience. But how is it possible […]
The Taste of Loyalty: How the Wine Club Builds Lasting Relationships
Anyone who works in a winery, distillery, or craft brewery knows it: the value of a bottle lies not only in what it contains, but in everything it represents. There’s the land, the hard work, the seasons, the bold choices. And then there’s the relationship with the person who drinks that bottle—perhaps on the other […]
Wine Tourism 4.0: How Digital Technology Enhances the Winery Experience
In the digital age, wine tourism can no longer be managed with outdated strategies and tools that are no longer effective in today’s complex international market. Offering an authentic experience is not enough: it’s essential to manage, extend, and monetize that experience through integrated digital tools. Tradition is not the worship of ashes, but the […]