The UNESCO brand as a multiplier of D2C business abroad

Nowadays there is increasing attention for those sites that combine culture, nature, and tradition. This is confirmed by the recognition of the lemon groves of the Amalfi Coast as Agricultural Heritage by UNESCO and the Food and Agriculture Organization (FAO). In this context, not only the place and the primary production are highlighted, but also […]

Wine tourism, the challenge: Italy has the wine, France has the experience

Wine tourism is no longer an optional extra, but a strategic component for the wine sector. Some have already seized this opportunity, while others still struggle to recognize its value. This is not a criticism, but a fact that deserves attention. According to the Ismea Report on Wine Tourism in Italy, 64.5% of tourists in […]

The Power of Holidays in International D2C

Holidays in Wine D2C: How to Boost Sales Through International Celebrations A Timeless Strategy Direct-to-consumer sales in the wine industry today rely heavily on the experience provided to the customer, in addition to the quality of the product being sold. There can be various ways to manage the customer experience. But how is it possible […]

The Taste of Loyalty: How the Wine Club Builds Lasting Relationships

Anyone who works in a winery, distillery, or craft brewery knows it: the value of a bottle lies not only in what it contains, but in everything it represents. There’s the land, the hard work, the seasons, the bold choices. And then there’s the relationship with the person who drinks that bottle—perhaps on the other […]

Wine Tourism 4.0: How Digital Technology Enhances the Winery Experience

In the digital age, wine tourism can no longer be managed with outdated strategies and tools that are no longer effective in today’s complex international market. Offering an authentic experience is not enough: it’s essential to manage, extend, and monetize that experience through integrated digital tools. Tradition is not the worship of ashes, but the […]

Delivery Duty Paid: the all-inclusive solution in global trade

In the landscape of international export, Delivery Duty Paid (DDP) is an excellent solution for streamlining commercial operations and ensuring the end customer a smooth, hassle-free purchase and delivery. Among all the Incoterms — the rules that define responsibilities in commercial transactions between seller and buyer — DDP stands out as the most complete and […]

D2C Export: the competitive advantage of direct control over sales

Direct control over sales is now an essential strategic lever for companies aiming to compete effectively in international markets. Managing the offer and logistics within the company’s own warehouse provides the opportunity to personalize the purchasing experience and respond promptly, thereby increasing the value of the direct relationship with the end consumer. What opportunities arise […]