The inevitability of the D2C model in today’s (and tomorrow’s) market

Steve Jobs, Elon Musk, Howard Schultz, Reed Hastings, and Marc Randolph: five visionaries who have completely revolutionized four key sectors of today’s economy. They were able to read the signs of change before anyone else, undeterred by unfavorable opinions. Their greatness in the market lies in having recognized a need before the market itself had […]

Wine returns? The hidden side that makes e-commerce different from Amazon

On Amazon, returns are the norm: more than 17 percent of online purchases are returned, with peaks exceeding 30 percent in areas such as fashion. In the world of wine, however, this reality does not exist: returns are virtually nonexistent.  But why this marked difference? And how can wineries exploit this uniqueness, in a world […]