"Selling one's wines to the foreign private individual independently and effectively is a big challenge for a producer. Here's how Tenuta delle Ripalte solved this problem through Direct from Italy solutions."
We had the pleasure of speaking with Jacopo Nidini, hospitality manager of Tenuta delle Ripalte, a spectacular wine resort on the Costa dei Gabbiani on the island of Elba: a natural oasis nestled in the Tuscan Archipelago National Park. Among Mediterranean scrub, vineyards and a 19th-century villa, Tenuta delle Ripalte makes Aleatico, the island’s iconic wine, its flagship, offering a unique experience between relaxation and unspoiled nature. We wanted to interview Jacopo to understand how the adoption of the service offered by Direct from Italy has transformed their strategy in selling wine abroad. Here’s how they achieved concrete results, maintaining direct control over customers and reducing dependence on intermediaries.
🔹 How did you handle direct foreign sales before Direct from Italy? And why did you choose our service?
“Before, direct sales abroad were mainly based on contacts made at international trade shows or through events, as well as an e-commerce run by an external platform. It was complicated, with so many intermediate steps and little room to customize the offer to customers.”
“We chose Direct from Italy to streamline the entire direct sales process, creating a smooth and direct connection with international customers.”
Jacopo emphasizes a key point: the procedures used in the past for direct wine sales to foreign countries required too much effort and time, with high error margins and poor communication with foreign customers.
📈 What results have you achieved since using Direct from Italy?
The benefits are tangible:
- 📊 Increased sales conversions
- ⚡ Response time to customers significantly reduced
- 💼 More efficient handling of international orders
- 🌟 A stronger and more visible professional image
“Their solution has made us faster and more effective, without compromising on service quality.”
🔗 Where do you use our service?
The answer is simple but strategic: either from point of sale or through e-commerce.
“We use Direct from Italy both in the physical store at the winery and on thee-commerce. This allows us to maximize our online presence and offer a personalized customer experience, while never losing direct contact.”
🔄 How has the relationship with importers and your approach to sales changed?
Crucial point: greater autonomy, without losing strategic alliances.
“Thanks to your service, we now have a more direct relationship with customers but maintain effective partnerships with selected importers. This balance allows us to offer personalized services and maintain strong professional relationships.”
🤝 How has your relationship with the end customer evolved?
The end customer is now the center of attention:
“The relationship has become more direct and transparent. We receive positive feedback and loyalty through faster communication and effectively managed orders. Customers appreciate our direct presence and attention to every request.”
🏆 Would you recommend Direct from Italy to other wineries?
The answer is:
“Yes! Direct from Italy is the ideal tool for those who want to maintain direct control over international sales without sacrificing quality or customer relations.”
🔮 Future plans: where does Tenuta delle Ripalte want to go and how can we support you?
Jacopo looks to the future with ambition:
“We want to expand our online presence more and more, aiming to increase sales and improve the customer experience. With Direct from Italy, we will continue to digitize and optimize every step, ensuring an increasingly smooth and personal service.”
The history of Tenuta delle Ripalte shows how it is possible to maintain an authentic and direct relationship with international clients, minimizing the involvement of intermediaries and maximizing every sales opportunity.
With Direct from Italy, every winery can have total control of its wine sales strategy abroad by building strong and lasting relationships with its foreign customers, with the security of using a system that complies with the regulations for D2C, automating the entire bureaucratic and customs process.
