Elise Hütterer of Manincor awarded Best Wine Hospitality Manager by Direct From Italy

The future of Italian wine tourism today hinges on the ability to combine passion and human connection with a solid economic vision. On Wednesday, February 4th, within the setting of the Hospitality Fair in Riva del Garda, we celebrated this vision by awarding Elise Hütterer, Hospitality Manager of Tenuta Manincor, as Best Wine Hospitality Manager. […]
Human Tech: Technology that follows the rhythm of wine

In the world of wine, slowness is not a flaw, but a virtue. Every stage of production requires attention, sensitivity, and time: from the grape harvest to fermentation, all the way through to aging. Technology can intervene to ease the workload and make processes more efficient, without compromising the quality of the product.. The world […]
Connection and integration: the new digital wine ecosystem

The beverage world has entered a new era: the era of connection. Not only between people and territories, but between processes, data, and platforms. Technology is becoming a common language that binds together production, logistics, sales, compliance, and communication (and much more). Today’s corporate competitiveness no longer depends solely on product quality or brand storytelling, […]
B2B wine sales: the era of free commercialization

How wonderful is it to see your own labels promoted in a Norwegian restaurant or a German wine shop? And to know that that same wine is being tasted in an Italian bistro in New York or a venue in Adelaide? We all know that reaching beyond borders is one of the greatest satisfactions for […]
Italian Cuisine as UNESCO Heritage: Food and Wine Become a Symbol of the Belpaese

Yesterday, December 10, 2025, in New Delhi, the UNESCO Intergovernmental Committee unanimously approved the inclusion of Italian cuisine in the List of Intangible Cultural Heritage of Humanity, recognizing its identifying, cultural, and social role. Not just food, but also daily practices that embody food and wine culture, culinary traditions, and rural practices. This heritage integrates […]
Hospitality 4.0: AI at the service of hospitality

The evolution of hospitality has entered its 4.0 phase, an era where Artificial Intelligence (AI) is no longer science fiction, but a fundamental operational partner. The goal of AI is not to replace the human touch, but to enhance it, freeing the hospitality manager from repetitive tasks and providing crucial data for more informed decisions. […]
The hidden value of data in the beverage sector

Every operational datum contains a message.Behind every order, every bottle sold or booking, lies valuable information about the relationship you have generated with your customers in terms of value and purchase preferences, but also about the strategies to adopt. When management is based on integrated digital systems, this data in the beverage sector is not […]
The Future of Customs: Integrating AI into Import/Export

The introduction of AI into customs controls marks a turning point: every distance sale (i.e., when an order is shipped) of alcoholic beverages is analyzed with unprecedented precision. For those who sell directly abroad, this means that errors or incomplete documents no longer go unnoticed and can result in penalties or the blocking of goods. […]
From types of sales to commercial exchanges: here’s an explanation of

In today’s market, knowing how to recognize the different types of sales and exchanges possible is essential for navigating the various types of sales without making mistakes. In this article, we will discuss B2B, samples, corporate gifts, B2C, D2C, gifts, and C2C sales types. Business-to-Business (B2B) Business-to-Business (B2B) sales are a commercial transaction that occurs […]
The success story of Cantine Lenotti with D2C Customs

“We have achieved the completeness of our commercial and distribution proposal, even for all those we previously could not reach.” Claudio Lenotti Owner – Cantine Lenotti This is what Claudio Lenotti, owner of Cantine Lenotti, confirmed to us. Cantine Lenotti is a historic winery established back in 1906 in Bardolino, on the shores of Lake […]