Italian Cuisine as UNESCO Heritage: Food and Wine Become a Symbol of the Belpaese

Yesterday, December 10, 2025, in New Delhi, the UNESCO Intergovernmental Committee unanimously approved the inclusion of Italian cuisine in the List of Intangible Cultural Heritage of Humanity, recognizing its identifying, cultural, and social role. Not just food, but also daily practices that embody food and wine culture, culinary traditions, and rural practices. This heritage integrates […]

Hospitality 4.0: AI at the service of hospitality

The evolution of hospitality has entered its 4.0 phase, an era where Artificial Intelligence (AI) is no longer science fiction, but a fundamental operational partner. The goal of AI is not to replace the human touch, but to enhance it, freeing the hospitality manager from repetitive tasks and providing crucial data for more informed decisions. […]

The hidden value of data in the beverage sector

Every operational datum contains a message.Behind every order, every bottle sold or booking, lies valuable information about the relationship you have generated with your customers in terms of value and purchase preferences, but also about the strategies to adopt. When management is based on integrated digital systems, this data in the beverage sector is not […]

The Future of Customs: Integrating AI into Import/Export

The introduction of AI into customs controls marks a turning point: every distance sale (i.e., when an order is shipped) of alcoholic beverages is analyzed with unprecedented precision. For those who sell directly abroad, this means that errors or incomplete documents no longer go unnoticed and can result in penalties or the blocking of goods. […]

Online Cart Hemorrhage: How to Prevent It

What is the most valuable moment of the cellar door sale? Many would say it is when, after the tasting, the customer trusts the product and decides to purchase it immediately, without hesitation. That act of buying is pure, fast, and totally free of friction. For beverage companies focused on Direct to Consumer (D2C), the […]

The Italian Wine Tourism Handbook: An Operational Guide for Wineries

Italian wine tourism is undergoing a profound transformation: innovation, operational management, and internationalization have become essential elements for creating successful and sustainable experiences. To support wineries on this journey, the Italian Wine Tourism Handbook by Wine Tourism Hub was created—a comprehensive volume that gathers the practical experience of nine active industry players, including Direct From […]