The Online Tasting: Digital Experiences for Wineries and Distilleries

Tasting no longer takes place only among the vineyard rows or within a distillery’s halls. Thanks to digital tastings, it is now possible to discover, savor, and purchase wines and spirits directly from home—creating authentic, engaging experiences that connect producers and consumers both nationally and internationally. Today, a new way of savoring has emerged: online […]

The Italian Wine Tourism Handbook: An Operational Guide for Wineries

Italian wine tourism is undergoing a profound transformation: innovation, operational management, and internationalization have become essential elements for creating successful and sustainable experiences. To support wineries on this journey, the Italian Wine Tourism Handbook by Wine Tourism Hub was created—a comprehensive volume that gathers the practical experience of nine active industry players, including Direct From […]