Success Stories:
How Italian companies grow
with Direct From Italy
Find out how other manufacturers have expanded their market.
Chiarli 1860
First
Despite their historical prestige and the constant flow of international tourists to the Food Valley, Cleto Chiarli faced the paradox of the “suitcase limit.” Visitors, especially Americans, were often enthusiastic about the tasting experience but could only purchase one or two souvenir bottles due to the weight and bulk of their luggage.
This obstacle severed the emotional connection built at the winery: once the trip ended, the enthusiasm faded, and the difficulty of finding the product elsewhere prevented the winery from turning a chance encounter into a significant, long-lasting sale.
After
The integration of D2C Customs removed every barrier, transforming the winery experience into a powerful engine for direct sales. Thanks to the tablet-based self-ordering system, the hesitation to buy vanished: the average customer stopped purchasing a single bottle and began ordering cases of 12 or 18, shipped directly from the winery to their home.
The results went beyond single transactions, generating consistent loyalty: visitors continue to reorder via e-commerce months after their visit, taking advantage of targeted promotions. Today, Cleto Chiarli manages a dynamic international market with total autonomy, ensuring rapid sales and maintaining absolute control over the quality and freshness of the delivered product.
Tommaso Chiarli
Communications Manager, Chiarli 1860
“We are free to manage everything internally in a simple and coordinated manner. This is what makes us operational and efficient on every sale. .”
Cantina Masseria Torricella
First
Despite the beauty of its 150 hectares in Alberobello and top-tier hospitality, Cantina Masseria Torricella faced a frustrating paradox. While the winery experience created a strong emotional bond, logistical bureaucracy extinguished it at the moment of international shipping. For Giuseppe Consoli, managing small international quantities was “extremely complicated” and often economically unsustainable.
This limit forced the team to say no in 90% of cases: an obstacle that not only restricted the guest experience but also prevented the winery from economically leveraging its product beyond national borders, keeping it tied exclusively to traditional sales channels.
After
The integration of D2C Customs has overturned this paradigm. Today, the experience enjoyed at the Masseria does not end at the doorstep: the company is proactive and informs every visitor of the possibility of receiving wine at home, anywhere in the world.
The results were immediate in terms of both business and relationships: approximately 30% of customers who purchase at the winery start reordering regularly online, transforming a chance encounter into long-term loyalty.
But the most profound change concerns the sustainability of the business: by eliminating the barriers to direct export, Cantina Masseria Torricella has been able to reclaim the real value of every single bottle.
Giuseppe Consoli
Owner, Cantina Masseria Torricella
“We realized that one bottle sold to the end customer yields roughly the same margin as a case of 6 or 12 sold wholesale.”
Cantine Lenotti
First
Before implementing Direct From Italy solutions, Cantine Lenotti did not have a D2C (Direct-to-Consumer) channel, nor did they directly manage foreign sales. Access to the B2C market was limited and occurred, in some cases, only through local importers.
This created frustration among wine tourists (particularly those from the UK and the US) who, after visiting the winery, were unable to purchase the wines online and were often left disappointed by this impossibility.
After
Da quando ha adottato la soluzione D2C Customs, Cantina Lenotti è diventata molto più aperta e reattiva nei confronti dei suoi visitatori. Gli enoturisti che esprimono il desiderio di riacquistare i loro vini ora possono farlo comodamente da casa, prolungando l’esperienza vissuta in cantina.
Cantine Lenotti has also implemented promotional strategies for their online service. This tool not only improves their competitiveness within the region but also offers a service perceived as attractive and convenient by their clientele. The integration of D2C has allowed them to transform a previous source of dissatisfaction into a new and profitable sales channel.
Claudio Lenotti
Owner, Cantine Lenotti
“We have achieved full completion of our commercial and distribution offering, even reaching all those we were previously unable to serve.”
Gambino Winery
First
After
Marketing Manager, Gambino Wines
Cantina La Scolca
First
Prior to adopting Direct From Italy solutions, La Scolca managed direct sales abroad through email marketing and a dedicated database of private customers.
The lack of an immediate system to provide a clear final price made the purchasing process complex and weakened the building of a solid relationship with the end customer.
After
CEO, La Scolca
