Cantina Margiotta’s success story with Direct From Italy
Hospitality is something that has grown over the years, to the point that a gap in the loop was created: we were welcoming many people to the winery, but the final phase was missing—being able to ship them the wine they wanted right then, and especially once they were back home and thinking about buying […]
Bevendy: Open up your alcohol sales to the world
Direct From Italy introduces Bevendy, the SaaS platform created to expand international B2C and B2B direct sales for wine, beer, and spirits. Powered by advanced automation for customs compliance, tax, and logistics across more than 46 countries, Bevendy enables companies to sell alcohol abroad with ultimate ease, seamlessly harmonizing both in-store and online operations. Bureaucracy, […]
Film Tourism and Wine Tourism: Turning Viewers into Winery Customers
Cinema possesses a subtle magic: it displays a location and carves the desire for it into the viewer’s heart. For this reason, the synergy between film tourism and wine tourism represents today one of the most powerful levers for the wine industry and winery hospitality. How Film Tourism and Wine Tourism Cooperate Official data confirms […]
Selling wine to tourists: the trap of “separate” shipping
Managing wine sales to tourists represents a fundamental business opportunity for Italian wine tourism. Imagine a scene that plays out every day in a winery: a foreign tourist takes part in a tasting, buys a few bottles to take with them, and then asks to have additional cases shipped directly to their home abroad. However, […]
WTH Road Tour 2026: A Review of the First 3 Events
Three intense stages, hundreds of kilometers traveled and, above all, an invaluable wealth of stories, discussions, and ideas. Between the end of May and mid-June, the Wine Tourism Hub Italy Road Tour 2026 kicked off, stopping in three iconic regions of Italian wine: Tuscany (in Montepulciano, hosted by Terra Antica), Sicily (in Marsala, at Cantine […]
Mail Boxes Etc. launches MBE Wine For Europe: the solution developed by Direct From Italy.
Selling wine directly to private individuals in Europe is a huge opportunity, but producers know all too well that the real obstacle is not the distance, but the bureaucracy. Shipping a case of wine to Paris or Berlin means clashing with different excise duties, specific tax regulations, and customs management that can discourage even the […]
Designing Wine Tourism Attractiveness: From the Vineyard to the Business.
Some think that without a famous regional brand there is no hope of attracting visitors. But wine tourism attractiveness is not a geographical certificate: it is an activity born from your ability to add value to what you have right under your feet. From tastings on a campsite to stopovers for campervans among the vine […]
2026 is direct: identity and control take center stage at Vinitaly
In the stands of this edition of Vinitalya new awareness is emerging: controlling your sales and your customers is now essential for operating in the market. Self-representation and authentic storytelling, on the other hand, guarantee a strong and unforgettable identity for everyone who has had the chance to experience it. Today, identity and control are […]
Split Payment and Excise Duties: Clarifying with the Customs and Monopolies Agency
Selling wine abroad directly to private individuals (B2C) is every winery’s dream, but it often turns into a labyrinth of acronyms and compliance requirements. One of the most frequent doubts we hear concerns the Split Payment. Can it be done? Is it legal? To clarify, we have taken advantage of the expertise of the Eng. […]
The new B2B HoReCa feature is here: selling wine in Europe has never been easier
And what if your HoReCa market in Europe depended solely on your choices? For a winery, expanding across Europe has always been tied to complex technical and bureaucratic constraints. Often, the possibility of serving a new restaurant in London or a boutique hotel in Zurich hits a wall: the requirement for the customer to have […]