2026 is direct: identity and control take center stage at Vinitaly

In the stands of this edition of Vinitalya new awareness is emerging: controlling your sales and your customers is now essential for operating in the market. Self-representation and authentic storytelling, on the other hand, guarantee a strong and unforgettable identity for everyone who has had the chance to experience it. Today, identity and control are […]

Italian Cuisine as UNESCO Heritage: Food and Wine Become a Symbol of the Belpaese

Yesterday, December 10, 2025, in New Delhi, the UNESCO Intergovernmental Committee unanimously approved the inclusion of Italian cuisine in the List of Intangible Cultural Heritage of Humanity, recognizing its identifying, cultural, and social role. Not just food, but also daily practices that embody food and wine culture, culinary traditions, and rural practices. This heritage integrates […]