Direct control over sales is now an essential strategic lever for companies aiming to compete effectively in international markets. Managing the offer and logistics within the company’s own warehouse provides the opportunity to personalize the purchasing experience and respond promptly, thereby increasing the value of the direct relationship with the end consumer.
What opportunities arise from greater control over the sales process? And how significant is the role of the company warehouse in building strong relationships with end customers?
Maintaining direct control over the sales process—and therefore over the product—has a direct impact on distribution and the customer relationship. Intermediation in direct sales often limits visibility into sales data when purchases are made through marketplaces, as well as control over the past and future use of customer data, reducing the ability to dynamically adapt the offering. Most intermediary services, in fact, often require goods to be stored in external warehouses, limiting the producer’s freedom of action and entrusting the management of the offering to third parties.
In this context, the Direct-to-Consumer channel emerges as a tangible lever for differentiating and strengthening one’s position in the market.. This is possible, for example, through the adoption of tailored offers for a specific target of customers, or by applying last-minute discounts to loyal customers or to attract new ones. customer to build loyalty with. This can only happen if the company warehouse and autonomous management of goods on-site are utilized. Full control over the product offered, even during storage in the warehouse, is a strength that increases the value of the goods for sale. It is an opportunity useful for those who need to comply with product preservation standards, the use of customers’ personal data (for example, in marketing), and the management of the offering based on specific requests.
In this way, the producer, thanks to a direct knowledge of the market and their own products, is able to build an offer perceived as authentic and credible, free from standardized or impersonal mechanisms. Thus, the purchasing experience becomes a true value driver.. The specially created offer is thus able to enhance the value of both the product and the experience being sold.
Achieve a real competitive advantage
For all companies that have built a solid customer base, the opportunity to personalize the offer based on purchasing habits and preferences represents a key element for maintaining long-lasting relationships. This is a strategic lever of considerable importance, as it allows differentiation of the offer not only based on the different customer targets reached but also on specific and direct requests from certain consumers. Personalization of the offer is also possible by extending it to the destination country and the customers’ past purchasing behavior. The opportunity to offer discounts to specific consumer segments, or at particular times of the year, including last-minute initiatives, represents another highly relevant factor.
In short, autonomy in sales and logistics management can adapt to the needs of both the producer and the consumer, resulting in a more efficient sales process and a more authentic purchasing experience for the customer.
Three words: simplicity, autonomy, and flexibility.
Simplicity, autonomy, and flexibility are three fundamental pillars in the D2C world. Through these tools, the producer has the opportunity to be able to offer a tailored, fast, and high-quality service.. Being able to operate with complete autonomy without imposed constraints is a central point for any company that can leverage internal facilities as well as capable human resources. In direct international trade (D2C), it is also essential to ensure a a linear, manageable, controlled, and transparent process.. All of this offers the producer the opportunity to always be ready to respond to the needs of the end consumer.
The ability to operate without rigid constraints, with processes that can be modified in real time, allows building a direct and transparent relationship with the end customer, increasing satisfaction and loyalty.
How to achieve full autonomy?
Achieving complete autonomy for sales to foreign customers is possible by choosing the Direct from Italy service tailored to each company. The business can independently manage its own warehouse and international sales, always maintaining full control over the sales process. Through the PAD platform, the self-order Direct from Producer used during tastings and With the dedicated D2C Customs Plug-in for online sales channels (e-commerce, e-shop…), Direct from Italy offers the possibility to fully manage one’s own warehouse and international sales independently, always maintaining full control over the sales process.
Direct from Italy offers an integrated system that enables:
- Personalization of the offer;
- Order tracking;
- Logistics automation;
- Regulatory compliance (customs procedures).
A tailored solution for every Italian company that wants to export directly without giving up its identity, quality, and expertise.
Learn more about the D2C Customs, PAD, and self-order tasting solutions.
