Wine Club: instructions for use

In recent years, the Wine Club has become an increasingly important tool for wineries seeking to build a strong and lasting relationship with their customers.. But there is no longer just one type of Wine Club: each company may have different goals, target different audiences, and offer unique experiences. Therefore, the first step is to […]

The inevitability of the D2C model in today’s (and tomorrow’s) market

Steve Jobs, Elon Musk, Howard Schultz, Reed Hastings, and Marc Randolph: five visionaries who have completely revolutionized four key sectors of today’s economy. They were able to read the signs of change before anyone else, undeterred by unfavorable opinions. Their greatness in the market lies in having recognized a need before the market itself had […]

The UNESCO brand as a multiplier of D2C business abroad

Nowadays there is increasing attention for those sites that combine culture, nature, and tradition. This is confirmed by the recognition of the lemon groves of the Amalfi Coast as Agricultural Heritage by UNESCO and the Food and Agriculture Organization (FAO). In this context, not only the place and the primary production are highlighted, but also […]