The UNESCO brand as a multiplier of D2C business abroad

Nowadays there is increasing attention for those sites that combine culture, nature, and tradition. This is confirmed by the recognition of the lemon groves of the Amalfi Coast as Agricultural Heritage by UNESCO and the Food and Agriculture Organization (FAO). In this context, not only the place and the primary production are highlighted, but also […]

Wine returns? The hidden side that makes e-commerce different from Amazon

On Amazon, returns are the norm: more than 17 percent of online purchases are returned, with peaks exceeding 30 percent in areas such as fashion. In the world of wine, however, this reality does not exist: returns are virtually nonexistent.  But why this marked difference? And how can wineries exploit this uniqueness, in a world […]