Film Tourism and Wine Tourism: Turning Viewers into Winery Customers
Cinema possesses a subtle magic: it displays a location and carves the desire for it into the viewer’s heart. For this reason, the synergy between film tourism and wine tourism represents today one of the most powerful levers for the wine industry and winery hospitality. How Film Tourism and Wine Tourism Cooperate Official data confirms […]
Selling wine to tourists: the trap of “separate” shipping
Managing wine sales to tourists represents a fundamental business opportunity for Italian wine tourism. Imagine a scene that plays out every day in a winery: a foreign tourist takes part in a tasting, buys a few bottles to take with them, and then asks to have additional cases shipped directly to their home abroad. However, […]
WTH Road Tour 2026: A Review of the First 3 Events
Three intense stages, hundreds of kilometers traveled and, above all, an invaluable wealth of stories, discussions, and ideas. Between the end of May and mid-June, the Wine Tourism Hub Italy Road Tour 2026 kicked off, stopping in three iconic regions of Italian wine: Tuscany (in Montepulciano, hosted by Terra Antica), Sicily (in Marsala, at Cantine […]
Mail Boxes Etc. launches MBE Wine For Europe: the solution developed by Direct From Italy.
Selling wine directly to private individuals in Europe is a huge opportunity, but producers know all too well that the real obstacle is not the distance, but the bureaucracy. Shipping a case of wine to Paris or Berlin means clashing with different excise duties, specific tax regulations, and customs management that can discourage even the […]
Designing Wine Tourism Attractiveness: From the Vineyard to the Business.
Some think that without a famous regional brand there is no hope of attracting visitors. But wine tourism attractiveness is not a geographical certificate: it is an activity born from your ability to add value to what you have right under your feet. From tastings on a campsite to stopovers for campervans among the vine […]
2026 is direct: identity and control take center stage at Vinitaly
In the stands of this edition of Vinitalya new awareness is emerging: controlling your sales and your customers is now essential for operating in the market. Self-representation and authentic storytelling, on the other hand, guarantee a strong and unforgettable identity for everyone who has had the chance to experience it. Today, identity and control are […]
Split Payment and Excise Duties: Clarifying with the Customs and Monopolies Agency
Selling wine abroad directly to private individuals (B2C) is every winery’s dream, but it often turns into a labyrinth of acronyms and compliance requirements. One of the most frequent doubts we hear concerns the Split Payment. Can it be done? Is it legal? To clarify, we have taken advantage of the expertise of the Eng. […]
Vinitaly Tourism 2026: The Era of Integrated Omnichannel Strategies Between D2C and HoReCa
We are excited to announce our participation in Vinitaly Tourism 2026 in Galleria Hall 2-3, the leading event for global wine tourism, which will take place on April 15, 2026, in Verona as part of the 58th edition of Vinitaly. The sector is evolving: today, the challenge is not just selling a bottle, but managing […]
The success story of Cleto Chiarli with D2C Customs
“The average American customer is a high spender. Thanks to self-ordering, those who previously bought only one bottle for their suitcase now purchase 12 or 18. Volume has significantly increased.” Tommaso Chiarli Member of the Board of Directors / Export Area Manager Cleto Chiarli In the heart of Modena’s Food Valley, where Lambrusco traces its […]
Cantina Masseria Torricella’s success story with D2C Customs
“The feedback is immediate: we see it in the customer’s smile. The review comes later, but that smile is the quickest and most valuable feedback.” Giuseppe Consoli Owner of Cantina Masseria Torricella Here is what was reported by Giuseppe Consoli—owner of Masseria Torricella along with his wife, Eva—with whom we had the pleasure of chatting […]