Cantina Margiotta’s success story with Direct From Italy
Hospitality is something that has grown over the years, to the point that a gap in the loop was created: we were welcoming many people to the winery, but the final phase was missing—being able to ship them the wine they wanted right then, and especially once they were back home and thinking about buying […]
Film Tourism and Wine Tourism: Turning Viewers into Winery Customers
Cinema possesses a subtle magic: it displays a location and carves the desire for it into the viewer’s heart. For this reason, the synergy between film tourism and wine tourism represents today one of the most powerful levers for the wine industry and winery hospitality. How Film Tourism and Wine Tourism Cooperate Official data confirms […]
Selling wine to tourists: the trap of “separate” shipping
Managing wine sales to tourists represents a fundamental business opportunity for Italian wine tourism. Imagine a scene that plays out every day in a winery: a foreign tourist takes part in a tasting, buys a few bottles to take with them, and then asks to have additional cases shipped directly to their home abroad. However, […]
WTH Road Tour 2026: A Review of the First 3 Events
Three intense stages, hundreds of kilometers traveled and, above all, an invaluable wealth of stories, discussions, and ideas. Between the end of May and mid-June, the Wine Tourism Hub Italy Road Tour 2026 kicked off, stopping in three iconic regions of Italian wine: Tuscany (in Montepulciano, hosted by Terra Antica), Sicily (in Marsala, at Cantine […]
Designing Wine Tourism Attractiveness: From the Vineyard to the Business.
Some think that without a famous regional brand there is no hope of attracting visitors. But wine tourism attractiveness is not a geographical certificate: it is an activity born from your ability to add value to what you have right under your feet. From tastings on a campsite to stopovers for campervans among the vine […]
The success story of Cleto Chiarli with D2C Customs
“The average American customer is a high spender. Thanks to self-ordering, those who previously bought only one bottle for their suitcase now purchase 12 or 18. Volume has significantly increased.” Tommaso Chiarli Member of the Board of Directors / Export Area Manager Cleto Chiarli In the heart of Modena’s Food Valley, where Lambrusco traces its […]
Cantina Masseria Torricella’s success story with D2C Customs
“The feedback is immediate: we see it in the customer’s smile. The review comes later, but that smile is the quickest and most valuable feedback.” Giuseppe Consoli Owner of Cantina Masseria Torricella Here is what was reported by Giuseppe Consoli—owner of Masseria Torricella along with his wife, Eva—with whom we had the pleasure of chatting […]
Elise Hütterer of Manincor awarded Best Wine Hospitality Manager by Direct From Italy
The future of Italian wine tourism today hinges on the ability to combine passion and human connection with a solid economic vision. On Wednesday, February 4th, within the setting of the Hospitality Fair in Riva del Garda, we celebrated this vision by awarding Elise Hütterer, Hospitality Manager of Tenuta Manincor, as Best Wine Hospitality Manager. […]
Connection and integration: the new digital wine ecosystem
The beverage world has entered a new era: the era of connection. Not only between people and territories, but between processes, data, and platforms. Technology is becoming a common language that binds together production, logistics, sales, compliance, and communication (and much more). Today’s corporate competitiveness no longer depends solely on product quality or brand storytelling, […]
Italian Cuisine as UNESCO Heritage: Food and Wine Become a Symbol of the Belpaese
Yesterday, December 10, 2025, in New Delhi, the UNESCO Intergovernmental Committee unanimously approved the inclusion of Italian cuisine in the List of Intangible Cultural Heritage of Humanity, recognizing its identifying, cultural, and social role. Not just food, but also daily practices that embody food and wine culture, culinary traditions, and rural practices. This heritage integrates […]