We are excited to announce our participation in Vinitaly Tourism 2026 in Galleria Hall 2-3, the leading event for global wine tourism, which will take place on April 15, 2026, in Verona as part of the 58th edition of Vinitaly.
The sector is evolving: today, the challenge is not just selling a bottle, but managing data and relationships to make the business scalable and independent.
The 2026 Vision: D2C and HoReCa as Engines of a Unified Business
This year, our founder Denis Andolfo will speak to dismantle an old paradigm: the idea that Direct-to-Consumer (D2C) sales and HoReCa (B2B) sales are separate worlds.
The true opportunity lies in managing them in synergy. Managing them separately means losing a massive amount of data and commercial opportunities. When managed through an omnichannel lens, these flows allow for reaching every corner of the globe, gaining a perfect understanding of consumer tastes and anticipating market trends thanks to centralized data acquisition.
Digital Operations: The Virtuous Cycle of Sales
The core of our presentation will be B2B and D2C technological integration. Omnichannel strategy should not be a bureaucratic complication, but an operational asset that simplifies daily work in the winery. We will discuss how to connect all operations, the advantages of D2C and HoReCa markets, and sales methods into a single digital flow.
The experiences of the tourist at the winery or the restaurateur at the trade fair become, in fact, the trigger for a virtuous sales cycle. It is a relationship that is nurtured by evoking the flavors and emotions experienced by the tourist at the winery, while freeing the restaurateur from the sales dynamics of traditional distribution channels. Indeed, controlling sales with one’s own customers guarantees the autonomous management of positioning, product listings, and margins.
Furthermore, acquiring market trends across multiple channels is essential for optimizing offers based on the customer and their origin. By doing so, even those who have not had the opportunity to visit the winery at a trade fair or on-site will be encouraged to complete a remote purchase.
Why is this integration essential?
Why is this integration essential?
- Uninterrupted sales flow: Technology allows for maintaining contact with the customer even after they have left the winery or the trade fair, automating repurchasing and loyalty.
- Simplified operations: Digitalized management means fewer errors, less paperwork, and more time to focus on wine quality.
- Profit Margins and Total Control: The producer has full control over decisions and margins, managing both D2C and HoReCa with maximum independence.
- Market knowledge: Controlling the data means knowing exactly what is liked and where, allowing the winery to move with surgical precision in international markets.
We look forward to seeing you in Verona!
The mission of Direct From Italy is to transform complexity into opportunity.
Starting from tourism, the value of a bottle can grow and reach all over the world.
When: April 15, 2026
Where: Gallery Hall 2-3, Vinitaly Tourism, Verona
Contacts: To learn more or to schedule a meeting, email us at contatto@directfromitaly.it
