Selling wine directly to private individuals in Europe is a huge opportunity, but producers know all too well that the real obstacle is not the distance, but the bureaucracy. Shipping a case of wine to Paris or Berlin means clashing with different excise duties, specific tax regulations, and customs management that can discourage even the most dynamic wineries.
It is to solve this problem that MBE Wine For Europe was presented, which will be available on the market in the coming weeks. It is a solution created to integrate into a single workflow the logistics of Mail Boxes Etc. and Direct From Italy‘s compliance technology.
An integration designed for producers
The value of this partnership lies in its simplicity: wineries can now rely on Mail Boxes Etc. centers for the physical management of goods and professional packaging, knowing that our technology automatically handles every fiscal aspect.
Specifically, Direct From Italy‘s software for MBE Wine For Europe handles:
- Calculating and managing the excise duties required by the different EU Member States.
- Automating tax compliance, reducing back-office time.
- Ensuring constant compliance with European regulations, for both e-commerce and physical point-of-sale sales.
MBE Wine For Europe: technology and logistics at the service of wine
From our perspective, technology and logistics are the enabling factors that make this expansion possible.
“Supporting wineries in their internationalization journeys is a strategic priority,” said Andrea Arluna, Shipping & Fulfillment Product Director of Fortidia, the Group to which Mail Boxes Etc. belongs. “With this solution, we provide a concrete tool to develop direct wine sales in Europe in a structured and compliant way.”
“Direct sales represent a major growth opportunity for the sector, but require appropriate tools to manage regulatory complexity,” commented Denis Andolfo, CEO and co-founder of Direct From Italy. “This collaboration was born precisely to make these processes more accessible and scalable.”
With MBE Wine For Europe, we provide the sector with a tool that combines Mail Boxes Etc.‘s widespread distribution network with Direct From Italy‘s regulatory and technological precision, allowing producers to ship their wine worldwide with total peace of mind.
