Wine Club: instructions for use
In recent years, the Wine Club has become an increasingly important tool for wineries seeking to build a strong and lasting relationship with their customers.. But there is no longer just one type of Wine Club: each company may have different goals, target different audiences, and offer unique experiences. Therefore, the first step is to […]
The Online Tasting: Digital Experiences for Wineries and Distilleries
Tasting no longer takes place only among the vineyard rows or within a distillery’s halls. Thanks to digital tastings, it is now possible to discover, savor, and purchase wines and spirits directly from home—creating authentic, engaging experiences that connect producers and consumers both nationally and internationally. Today, a new way of savoring has emerged: online […]
The inevitability of the D2C model in today’s (and tomorrow’s) market
Steve Jobs, Elon Musk, Howard Schultz, Reed Hastings, and Marc Randolph: five visionaries who have completely revolutionized four key sectors of today’s economy. They were able to read the signs of change before anyone else, undeterred by unfavorable opinions. Their greatness in the market lies in having recognized a need before the market itself had […]
The UNESCO brand as a multiplier of D2C business abroad
Nowadays there is increasing attention for those sites that combine culture, nature, and tradition. This is confirmed by the recognition of the lemon groves of the Amalfi Coast as Agricultural Heritage by UNESCO and the Food and Agriculture Organization (FAO). In this context, not only the place and the primary production are highlighted, but also […]
Wine tourism, the challenge: Italy has the wine, France has the experience
Wine tourism is no longer an optional extra, but a strategic component for the wine sector. Some have already seized this opportunity, while others still struggle to recognize its value. This is not a criticism, but a fact that deserves attention. According to the Ismea Report on Wine Tourism in Italy, 64.5% of tourists in […]
The Power of Holidays in International D2C
Holidays in Wine D2C: How to Boost Sales Through International Celebrations A Timeless Strategy Direct-to-consumer sales in the wine industry today rely heavily on the experience provided to the customer, in addition to the quality of the product being sold. There can be various ways to manage the customer experience. But how is it possible […]
Success case: Ripalte Estate
“Selling one’s wines to the foreign private individual independently and effectively is a big challenge for a producer. Here’s how Tenuta delle Ripalte solved this problem through Direct from Italy solutions.” We had the pleasure of speaking with Jacopo Nidini, hospitality manager of Tenuta delle Ripalte, a spectacular wine resort on the Costa dei Gabbiani […]
Wine returns? The hidden side that makes e-commerce different from Amazon
On Amazon, returns are the norm: more than 17 percent of online purchases are returned, with peaks exceeding 30 percent in areas such as fashion. In the world of wine, however, this reality does not exist: returns are virtually nonexistent. But why this marked difference? And how can wineries exploit this uniqueness, in a world […]
Direct from Italy Amazon SPN – Certified Partner
The new frontier of digital services also on Amazon We are proud to announce that Direct from Italy has officially become an Amazon Service Partner Network certified partner. Amazon recognizes us as a certified company in providing services to other Italian companies who want to sell their alcoholic products in a foreign Amazon store in […]