Wine tourism, the challenge: Italy has the wine, France has the experience

Wine tourism is no longer an optional extra, but a strategic component for the wine sector. Some have already seized this opportunity, while others still struggle to recognize its value. This is not a criticism, but a fact that deserves attention. According to the Ismea Report on Wine Tourism in Italy, 64.5% of tourists in […]

The Power of Holidays in International D2C

Holidays in Wine D2C: How to Boost Sales Through International Celebrations A Timeless Strategy Direct-to-consumer sales in the wine industry today rely heavily on the experience provided to the customer, in addition to the quality of the product being sold. There can be various ways to manage the customer experience. But how is it possible […]