Online Cart Hemorrhage: How to Prevent It
What is the most valuable moment of the cellar door sale? Many would say it is when, after the tasting, the customer trusts the product and decides to purchase it immediately, without hesitation. That act of buying is pure, fast, and totally free of friction. For beverage companies focused on Direct to Consumer (D2C), the […]
The Amazon Effect: home-delivered bottles are the new rule of consumption
Many producers and sellers still believe that after a tasting at the winery or in the shop, the customer returns home happily loading bottles into their car. But this is no longer the case today. The modern consumer expects convenience: ordering something for home delivery has become the norm, and this is the so-called Amazon […]
Wine Club: instructions for use
In recent years, the Wine Club has become an increasingly important tool for wineries seeking to build a strong and lasting relationship with their customers.. But there is no longer just one type of Wine Club: each company may have different goals, target different audiences, and offer unique experiences. Therefore, the first step is to […]
The Italian Wine Tourism Handbook: An Operational Guide for Wineries
Italian wine tourism is undergoing a profound transformation: innovation, operational management, and internationalization have become essential elements for creating successful and sustainable experiences. To support wineries on this journey, the Italian Wine Tourism Handbook by Wine Tourism Hub was created—a comprehensive volume that gathers the practical experience of nine active industry players, including Direct From […]
The inevitability of the D2C model in today’s (and tomorrow’s) market
Steve Jobs, Elon Musk, Howard Schultz, Reed Hastings, and Marc Randolph: five visionaries who have completely revolutionized four key sectors of today’s economy. They were able to read the signs of change before anyone else, undeterred by unfavorable opinions. Their greatness in the market lies in having recognized a need before the market itself had […]
The UNESCO brand as a multiplier of D2C business abroad
Nowadays there is increasing attention for those sites that combine culture, nature, and tradition. This is confirmed by the recognition of the lemon groves of the Amalfi Coast as Agricultural Heritage by UNESCO and the Food and Agriculture Organization (FAO). In this context, not only the place and the primary production are highlighted, but also […]
Wine returns? The hidden side that makes e-commerce different from Amazon
On Amazon, returns are the norm: more than 17 percent of online purchases are returned, with peaks exceeding 30 percent in areas such as fashion. In the world of wine, however, this reality does not exist: returns are virtually nonexistent. But why this marked difference? And how can wineries exploit this uniqueness, in a world […]