The Online Tasting: Digital Experiences for Wineries and Distilleries

Tasting no longer takes place only among the vineyard rows or within a distillery’s halls. Thanks to digital tastings, it is now possible to discover, savor, and purchase wines and spirits directly from home—creating authentic, engaging experiences that connect producers and consumers both nationally and internationally. Today, a new way of savoring has emerged: online […]

The Italian Wine Tourism Handbook: An Operational Guide for Wineries

Italian wine tourism is undergoing a profound transformation: innovation, operational management, and internationalization have become essential elements for creating successful and sustainable experiences. To support wineries on this journey, the Italian Wine Tourism Handbook by Wine Tourism Hub was created—a comprehensive volume that gathers the practical experience of nine active industry players, including Direct From […]

The inevitability of the D2C model in today’s (and tomorrow’s) market

Steve Jobs, Elon Musk, Howard Schultz, Reed Hastings, and Marc Randolph: five visionaries who have completely revolutionized four key sectors of today’s economy. They were able to read the signs of change before anyone else, undeterred by unfavorable opinions. Their greatness in the market lies in having recognized a need before the market itself had […]

The UNESCO brand as a multiplier of D2C business abroad

Nowadays there is increasing attention for those sites that combine culture, nature, and tradition. This is confirmed by the recognition of the lemon groves of the Amalfi Coast as Agricultural Heritage by UNESCO and the Food and Agriculture Organization (FAO). In this context, not only the place and the primary production are highlighted, but also […]